Affect VP Katie Creaser discusses the benefits of launching a contest on social media and provides important insights as you prepare your campaign.
Melissa Baratta, VP at Affect, shares her insights on how to create clear and compelling messaging so that all audience understand what a company is trying to convey.
Many public relations professionals are focused on the day-to-day within the agency – securing coverage, setting strategy, developing relationships with reporters, metrics, etc. While all of this is critical, it is equally important to remember to invest and nurture the team’s relationship with the client contact, whether it’s the Marketing Manager, the PR Director, or the head of Corporate Communications.
In a new post for PR News, Anu Kher, Senior Account Executive at Affect, writes:
“To Read more [...]
Sandra Fathi, President and Founder of Affect, explains how to use trend intervention to break into the media and news cycle without having company or product news.
Around this time of year, Google releases its annual "Year in Search" that showcases what people around the world were searching for online. It's a cool way to see how events, news stories, people and pretty much anything else that you would Google trend across the globe. While it's great to see this information at the end of the year, as a communications professional that shouldn't be the only time you look at Google Trends.
Google Trends shows how popular a given topic is by the volume Read more [...]
Brittany Bevacqua, Senior Director at Affect, shares four tips for developing the right message for writing and content development projects.