The imperative to “know your audience” is often cited as the first rule of content marketing, and with good reason. A sound understanding of your audience can inform every aspect of your content strategy, from development to distribution. But what does it really mean to “know your audience?” More importantly, what are specific ways to get to know your audience in order to maximize the results of your content marketing efforts?
The answers lie in asking these six familiar questions from Read more [...]
People say that we learn a lot from our kids, and after recently becoming a new mom, I know what they mean. Important life lessons aside, learning to care for my son during the last few months has also taught me a few things that can apply to the PR world.
Here, in no particular order, are the top 3 lessons:
1) Adapt: Just when I thought my son was sleeping through the night or staying on a consistent schedule—surprise!—something would go awry. The same thing applies to PR. Product releases Read more [...]
Social media has changed the way that brands share information, build relationships and connect with their customers. This has broken down the traditional barriers to reaching customers and instead companies have the ability to interact more freely and directly with them. Conversely when issues arise, companies become more susceptible to the potential damage to a brand that can happen online.
Most companies have crisis communications plans in place. However, many don't take social media into Read more [...]
Publication: U.S. News and World Report
Article: Justin Bieber’s Arrest: Addicted to Wealth and Power?
Client: Caron Treatment Centers
Goal: The goal of the pitch was to dig deeper into Justin Bieber’s recent actions to offer commentary from our client Caron Treatment Centers, which is a nationally recognized nonprofit provider of drug and alcohol addiction treatment. The angle we wanted to take with this pitch was how Justin Bieber's latest actions may have been caused by something other Read more [...]
Happy Friday and welcome to Tech Affect’s “Friday News” round up for the week of February 17th. We have all of the biggest stories and top trending pieces in the world of public relations, social media and marketing from this week:
Are you one of the 81% of small and medium-size businesses that are using social media?
“LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media”
Social media has added a whole new dimension to customer service, but are you doing it correctly?
“3 Read more [...]
Like it or not, big data has taken over all facets of our professional and private lives. Every industry sector has seen and embraced the power of data to aid in decision-making and validate strategies.
If you’re a PR professional you may be asking how you can harness this data to generate results for your clients – a tough question since its value can be elusive and headlines can come without big data.
Our team looked at different types of data (i.e. proprietary, commissioned and curated) Read more [...]
Happy Friday and welcome to Tech Affect’s “Friday News” round up for the week of February 3rd. We have all of the biggest stories and top trending pieces in the world of public relations, social media and marketing from this week:
CVS took a HUGE gamble and decided to ban cigarette sales from their stores; was the revenue loss worth the PR gain? Ragan Health explores:
“In ending cigarette sales, CVS risks revenue loss for PR gain”
Are you planning on tweeting during your lunch break? Read more [...]