How to be a Valuable Partner at a Conference with Your Client
Whether you’re a seasoned conference veteran, or a new comer, industry events are hectic and unpredictable. As a PR professional, the goal is always to give your client every opportunity to shine – whether it is in front of reporters in attendance, potential customers or industry peers. Having been a conference producer in the past, I have seen many PR professionals try varying strategies to achieve success on-site. Now that I’m Read more [...]
I recently attended the PRSA International Conference in Philadelphia. I have been going to this event for a number of years and without fail, it always inspires me. I enjoy meeting public relations professionals who are just starting out their careers to leaders of some of the world's most prominent brands and agencies. Here are just a few of the things that inspired me at the conference. Hopefully, I'll see you there next year!
10 Takeaways from PRSA International Conference 2013 #PRSAICON Read more [...]
Halloween is upon us, and you know what that means? For some, it’s candy and treats, but for PR pros, it marks the beginning of the holiday season. The last few months of the year are a special time for many of us: family comes into town, turkey dinners are cooked and we get to re-watch all of our favorite Claymation movies.
But for PR professionals, it means one thing: editors and reporters are going holiday-crazy. Stories that have anything to do with any of the holidays that occur around Read more [...]
Publication: Direct Marketing News
Article: (In)direct Response
Client: Rebecca Tann, VP of Marketing, Regus
The goal of the campaign was to establish our client, Rebecca Tann, as a thought-leader in the marketing and advertising vertical. We aimed to accomplish this through proactive media relations with trade and top-tier industry publications, thought-leadership speaking opportunities and social media recognition.
Strategy & Tactics:
I came across a media Read more [...]
Here's a brief excerpt from Sandra Fathi's article in PR News...
Whether they run a company of five or 500, what keeps most CEOs up at night is fear that a problem will become a crisis or already is. It doesn’t matter if the issue of the day is a single error or a national one, to mitigate a full-blown crisis, corporate executives must have a well thought out communications plan, and part of that plan should focus on how to react when a mistake occurs.
Even the most seasoned executive can rely Read more [...]
You’ve finally landed that dream “Account Coordinator” position and you are super eager to put all of your education to use at your new agency. Even at the junior level, you may find yourself pitching journalists and trying to foster relationships that result in coverage for your clients.
But how can you do that? It may seem like a daunting task, but if you follow a few tried-and-true tips, you’ll find yourself putting the “relations” in “media relations” in no time.
Don’t Read more [...]