In part two of our series on Pew’s 2014 State of the Media Report, we explore the growth in digital native news and the steps PR pros can take to build successful relationships with these outlets.
Pew Research Center’s recently released State of the Media report gave many in the news business a reason to be cautiously optimistic. The reason? Juxtaposed against ongoing contraction in traditional print media, digital news outlets have continued to grow considerably over the past year. Amid Read more [...]
Even after several years in the PR industry, I still enjoy “meet the press” events. These events are great opportunities to meet journalists and learn more about how your clients potentially align with the topics they cover. Most importantly, they provide critical information on how specific reporters prefer to work with PR practitioners.
I recently attended a media luncheon hosted by the Publicity Club of New York, and came back with substantial insight from a handful of reporters at top-tier Read more [...]
The imperative to “know your audience” is often cited as the first rule of content marketing, and with good reason. A sound understanding of your audience can inform every aspect of your content strategy, from development to distribution. But what does it really mean to “know your audience?” More importantly, what are specific ways to get to know your audience in order to maximize the results of your content marketing efforts?
The answers lie in asking these six familiar questions from Read more [...]
People say that we learn a lot from our kids, and after recently becoming a new mom, I know what they mean. Important life lessons aside, learning to care for my son during the last few months has also taught me a few things that can apply to the PR world.
Here, in no particular order, are the top 3 lessons:
1) Adapt: Just when I thought my son was sleeping through the night or staying on a consistent schedule—surprise!—something would go awry. The same thing applies to PR. Product releases Read more [...]
Social media has changed the way that brands share information, build relationships and connect with their customers. This has broken down the traditional barriers to reaching customers and instead companies have the ability to interact more freely and directly with them. Conversely when issues arise, companies become more susceptible to the potential damage to a brand that can happen online.
Most companies have crisis communications plans in place. However, many don't take social media into Read more [...]
Publication: U.S. News and World Report
Article: Justin Bieber’s Arrest: Addicted to Wealth and Power?
Client: Caron Treatment Centers
Goal: The goal of the pitch was to dig deeper into Justin Bieber’s recent actions to offer commentary from our client Caron Treatment Centers, which is a nationally recognized nonprofit provider of drug and alcohol addiction treatment. The angle we wanted to take with this pitch was how Justin Bieber's latest actions may have been caused by something other Read more [...]