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I hear it from all of my clients: I want business press! Of course, a stellar hit in a coveted business publication can raise the profile of a business, founder or success story. But getting into a business publication – in print or online – requires a few “must haves.” Speaking to me on condition of anonymity for this blog post, a seasoned reporter for a leading business site shares his tips below.
KR: How does your news desk manage story selection? How do you decide what to cover and Read more [...]
Every morning when I come into work, I look forward to logging on to see if we received any new entries for the The New York Job Project. The creativity, drive, and energy of this year’s contestants have been inspiring! I truly can’t wait to see who ends up taking the top six spots, the top three and eventually, who I will get to work with as a fellow employee. It’s anyone’s game at this point - all of the contestants are more than capable of winning this competition!
Voting closes on Read more [...]
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Every week, we like to hold mini-training sessions on everything from insider info from local “meet the media” events to the latest features on social media platforms. It’s a great way for our team members to share their expertise with the broader agency and learn valuable tips to help with the daily grind.
Recently, I had the pleasure of leading a session that’s near and dear to my heart – running a PR campaign. Any successful PR effort requires careful planning, flawless execution Read more [...]
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Tradeshow season (my favorite season of all!) is upon us. It's the time of year when snow melts, flowers bloom - and you struggle to calculate the wattage required to provide electricity to a dozen laptops and multiple LCD screens for your 10x20 booth space (side note: why do the power strips always need to be ordered separately - what is the sense in that?). It's so easy to get caught up in furniture, floral, labor and Internet - you may overlook the things that won't physically be sitting in the Read more [...]
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In PR, breaking news often represents an opportunity to generate media coverage for clients. Here at Affect, we call it Story Hijacking. And we do it a lot. While speed is crucial, it’s just as important to be thorough in your approach to avoid misunderstandings or other pitfalls. After Superstorm Sandy, Garance Franke-Ruta published a brilliantly “common-sensical” refresher on Tweeting responsibly about breaking news. Here are three other reminders to help PR pros keep calm and pitch on:
1. Read more [...]
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Here at Affect, it's been another busy month filled with everything from tradeshows, to press releases, to media briefings and contests. When I took a look back at the month, I couldn't help but ask: what DIDN'T we do at Affect in February? Indulge me on a little sample of a few of the things we accomplished as an agency last month:
Hosted two Social Media Week events
Pitched our mobile & security clients for on-site briefings at both Mobile World Congress and RSA
Attended the hugely successful Read more [...]
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To find our next Account Coordinator, today Affect announced the launch of The New York Job Project, a contest where one entrant will win a full-time dream job working at Affect. Building on the success of the annual New York Intern Project, in which contestants competed for a paid summer internship, Affect initiated the job contest to encourage talented, aspiring PR and social media professionals to jump-start their careers.
Powered by Strutta, an interactive promotions company offering an Read more [...]
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Recently, our own president and founder Sandra Fathi presented a webinar in conjunction with Critical Mention entitled “How to Make Your Blog the Next Hot Media Property.” Sandra covered best practices for building and maintaining a successful blog and shared a case study on Naked Security, an IT Security Blog from Sophos, that garners approximately 1.8 million page views per month and positions company executives as industry experts.You can access a recording of Sandra’s presentation here Read more [...]
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Every year, a handful of PR slip-ups go down in history as PR disasters. Last month, Laura Stampler from Business Insider wrote about the cringe worthy PR disasters of 2012. While these situations have faded from the news cycle, they will always be an example of what not to do as a company or an agency. As Stampler puts it, “All it takes is a single employee's bad tweet — like a Burger King staffer standing in a tub of lettuce — to send corporate headquarters into damage control mode.”As Read more [...]
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Many people talk about New Year's resolutions as they pertain to their personal life or even professional life. But, what about New Year's resolutions for your business? As a business owner or senior executive, now is the best time to get your business in shape to take advantage of 2013. Here are a few quick suggestions for committing to these changes to set your business up for success in the new year.1. Stop Working. Stop working on the things that don't contribute directly to the success of your Read more [...]
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