Brittany Bevacqua, Senior Director at Affect, shares helpful tips for crafting the perfect byline abstract to get your piece placed in a publication.
Katie Creaser, VP at Affect, provides useful tips and techniques to help you nail your next Skype interview.
Senior Account Supervisor Steven Melfi lays out a step-by-step guide for gathering the most valuable information from a social media audit. For a more in-depth look at managing an audit, check out his blog post here.
Today is a big day at the Affect office. After weeks of filming, editing and filming some more, we're excited to launch our new video series, "90 Seconds to PR Success." We know it's difficult to find time during the day to learn new skills and expand upon your communications arsenal. That's why we created "90 Seconds to PR Success." In under a minute and a half, you'll be able to learn new techniques or brush up on your communications strategies. Read more [...]
Sandra Fathi, Founder and President of Affect, shares how to present social media to the C-suite and show value by measuring the information that the C-Suite needs to hear.
Katie Creaser, VP at Affect, discusses how to keep internal and external social media ambassadors informed and engaged.
Learn how to make sure your company’s social media policy is aligned with business goals and existing policies with Senior Account Supervisor, Steven Melfi.
The most effective interviews share key messages and provide value to a reporter’s audience. Learn important points to follow interviews in our “90 Seconds to PR Success” video hosted by VP, Melissa Baratta.
Sandra Fathi, Founder and President of Affect, gives a lesson on how to Story Hijack, which inserts companies and their expertise into breaking news for great coverage in a timely manner. This video is part of our “90 Seconds to PR Success” video series.
Landing great pieces of coverage in top media is an art form. Learn five ways to help secure that coverage from Senior Director, Brittany Bevacqua, as part of our “90 Second to PR Success” video series.