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As our digital world continues to change and evolve at breakneck speeds, companies and brands need to be aware of the latest trends that could impact their businesses. The keyword here is “aware.” Just because something is a trend, doesn’t mean it is here to stay. By its very definition, a trend can be “a general direction in which something is developing or changing” or just “a fashion.” So how do companies determine which trends they should take seriously or will just be a flash in Read more [...]


Affect VP Katie Creaser discusses the benefits of launching a contest on social media and provides important insights as you prepare your campaign.


Melissa Baratta, VP at Affect, shares her insights on how to create clear and compelling messaging so that all audience understand what a company is trying to convey.

You had big dreams for your PR strategy at CES - and for good reason. Your product is awesome, your announcements were on-point, your CEO attended and his comments on the industry were unique, insightful and airtight. You even found extra budget for press events and the entire PR team was on the ground to pitch reporters at the show - they got you on-air with CNET on opening day! You were ready to take on the world - CES 2015 was your moment and no one could stop you! But your dreams quickly became Read more [...]
Many public relations professionals are focused on the day-to-day within the agency – securing coverage, setting strategy, developing relationships with reporters, metrics, etc. While all of this is critical, it is equally important to remember to invest and nurture the team’s relationship with the client contact, whether it’s the Marketing Manager, the PR Director, or the head of Corporate Communications. In a new post for PR News, Anu Kher, Senior Account Executive at Affect, writes: “To Read more [...]


Sandra Fathi, President and Founder of Affect, explains how to use trend intervention to break into the media and news cycle without having company or product news.

Around this time of year, Google releases its annual "Year in Search" that showcases what people around the world were searching for online. It's a cool way to see how events, news stories, people and pretty much anything else that you would Google trend across the globe. While it's great to see this information at the end of the year, as a communications professional that shouldn't be the only time you look at Google Trends. Google Trends shows how popular a given topic is by the volume Read more [...]
Twitter has seen its fair share of marketing mishaps over the last year, from celebrities to executives to companies jumping the gun on the use of hashtags and tweet chats without putting much thought or preparation into them beforehand. Last week Topps Company’s #RockThatRock campaign received some backlash, and simultaneously we saw CNN create some controversy with their #AskACop hashtag, designed to create discussion between viewers and cops during its special, CNN Tonight‘s #CopsUnderFire. Instead Read more [...]
Last week, the Topps Company – maker of Ring Pops candy – experienced backlash and a potential investigation by the Federal Trade Commission after the company launched its #RockThatRock campaign, which invited users to post photos on social media showing how they wear their “edible bling.” However, some pre-teen and teen girls entered the contest posting photos that some construed as provocative. As a result, several advocacy groups have asked the FTC to investigate the Topps Company, claiming Read more [...]

Brittany Bevacqua, Senior Director at Affect, shares four tips for developing the right message for writing and content development projects.