One of the questions we frequently get from clients is: How can we get press around industry events? The answer often depends on a variety of factors, including:
The event type – Is this a major conference, or a smaller, more intimate event?
The people – Will the Apples and Googles of the world be there? Is media attending and are they taking meetings? How many people and/or companies will be there?
The spend – Did you secure booth space, or are you flying solo? Are you a sponsor, or Read more [...]
Rejection is par for the course in public relations, especially if media relations is one of your duties. Editors, reporters, producers: there will be a time when you hear a “no” from each one of them (That is, if you hear back at all—but that’s another post) during some time in your career. Don’t take it personally; media outlets receive hundreds, if not thousands of emails and phone calls during a regular business day and they cannot answer, or say yes, to everybody.
However, when Read more [...]
When your company is facing a crisis, it’s critical to respond immediately. However, the long-term consequences of a crisis can be just as harmful to your brand’s image as the initial event. Though a strong crisis communications plan is essential, reputation management is an important part of ensuring that your brand is able to effectively repair its image long after the dust has settled.
Below are four steps that will allow you to transition from response to repair in the wake of a crisis.
1. Read more [...]
In a culture where data is pervasive, numbers and statistics can be an especially compelling way to tell a story. Though it should be no surprise that communications professionals are more at home working with language than deciphering algorithms, when it comes to using data to build a successful media relations campaign, you don’t need an army of data scientists, statisticians and analysts to get the job done. In this post, we focus on seven tips that will help you put different types of data Read more [...]
As PR pros, we’re constantly faced with the challenge of coming up with creative pitch angles that will catch the media’s attention. Sometimes the hook is obvious, but often, headline-grabbing pitches require much more careful consideration and research to truly stick. Here are eight places you can look to make your next pitch timely, newsworthy, and even award-winning.
National News: If morning shows or national newspapers cover a story, chances are extremely high that print/online magazines, Read more [...]