Thanks again to fearless intern Conor for helping to gather the links and write the introduction. –Leslie
This Monday at our weekly meeting we looked at the concept of familiarity. On one hand, we discussed the benefits of being personal and authentic when dealing with potential customers, clients, and reporters. One post detailed the psychological reasons why we respond so favorable to overly friendly and personable sales emails. Another described that as we live more individualized lives, trust and relevance are the elements propelling PR into the future (through blogs, wikis, social networks). On the flip side, the CEO of WholeFoods got a little too familiar with his customers, posting negatively on Yahoo about competitors. What he thought was anonymous was easily seen through by the FTC after reading litigation documents.
- “Fundraising Actor Kevin Bacon Looks to Social Networking,” DM News, July 23, 2007
- “Trust: The Most Important Currency in the Future of PR?” Bulldog Reporter, July 19, 2007
- “Anonymous Yahoo Posts Come Back to Haunt CEO,” Computer World, July 13, 2007
- “Why ‘Best Buddy’ E-Mails Work So Well. Sometimes,” MarketingProfs, July 10, 2007
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