From the monthly archives:

August 2007

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I think all marketers pay special attention to the ways they are marketed to. I personally get a huge thrill out of polls, focus groups and guerrilla marketing. (Just ask anyone in this office who endured by my play-by-play recap of the Microsoft AdCenter focus group I recently participated in.) I often find myself a member of someone else’s target audience just walking the streets of Brooklyn. This morning, for the second time this month, I found Zipcar set up near the F train passing out postcards. Zipcar Read more [...]

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Eric Schwartzman, managing director of Schwartzman & Associates and founder of iPressRoom, served up another compelling interview this week in his On the Record…Online podcast. In his August 3, 2007 podcast, Schwartzman ‘sits down’ with Joseph Weber, chief of correspondents for BusinessWeek, to discuss what a typical work day (if there is such a thing!) looks look like for the veteran journalist and Weber’s insights on the state of journalism today. In this fresh and engaging interview, Read more [...]

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In an attempt to stave off any modernization of the government, Census Bureau officials say that the 2010 population count is too important to trust to the Internet. The Census Bureau hired Mitre to analyze the feasibility of using the Internet to gather data for the 2010 census. Mitre’s conclusions: The overall response rate would not increase. (What planet are they on?) The Internet would add substantial perceived and actual risks. (More than thousands of census officials walking around collecting Read more [...]

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We recently hired Solid Cactus to redesign a client’s Yahoo Store. For the first time, we’re getting their monthly publication, eBiz Insider, on a regularly basis — and we’re loving it. Almost every article in the July issue was brought to our meeting with a folder corner, sticky note or flag attached. “Confessions of a LinkedIn Dropout,” MSNBC, August 6, 2007 “Genius.com Shines Light on E-Mail Marketing Performance,” PC World, July 30, 2007 “Nielsen Tracker May Benefit Videogames as Ad Read more [...]

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