Yes, I did enjoy the MIXX conference that was held in NYC this week and yes, of course, I got a lot out of it.
The keynote sessions and panels were very good. It was inspiring to hear from all the Fortune 500 companies and conglomerate agencies talk about their successful integrated marketing campaigns. Carla Hendra, Co-CEO of Ogilvy was part of a panel discussing “The New Strategy” and spoke about the incredibly successful Dove Pro-age campaign and how they crossed back and forth between new online and traditional offline mediums to get the Dove message out.
It was fascinating to listen to the success story of the Burger King/Xbox King Games campaign that was strategized, designed and produced is such a short time and sold well over expectations when it hit three million in sales just five weeks after launching.
Honda Motor Company, Hewlett-Packard, Kraft Foods and Kimberley-Clark all gave pertinent guidance on delivering an integrated marketing campaign in today’s crazy world of extensive new and traditional media touch points. Most of the break-out session were good too.
It just leaves me wondering, what about the “smaller” guys who don’t have six-figure marketing budgets, or 15 people in their marketing department? I would just love to hear more success stories on integrated online/offline marketing campaigns that have more realistic, down-to-earth budgets and resources.
Something else that left me wondering: What about the B2B industry? It’s all about reaching the consumer with social media, rich-media advertising, video, widgets, mobile, etc. No mention on how to get to your B2B target audience with all these new platforms. Some case studies from companies and agencies on this would be really refreshing.
My ears are open…
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