Out of the Junkbox: Words to Avoid in Email Subject Lines

MarketingProfs, one of our favorite resources for all things marketing, offered up a nice recap of some of their best articles from 2007. One of the most useful for any marketer is their list of words to avoid in your email subject lines to stay off the spam list. Some are quite surprising – like… Continue reading

Queen on YouTube

It’s definitely a sign of the times when the Queen of England has her own YouTube channel: The Royal Channel. For all of the non-believers that think YouTube is a fad or is just for funny videos by amateurs, this is proof positive that YouTube is an essential part of any PR program, even for… Continue reading

Volunteering at Iris House

For the second year in a row, a group of Affect employees volunteered at Iris House, a community center that provides services for women, men and their families who are infected and affected by the HIV/AIDS virus. We helped to prep and serve food for a holiday luncheon and distribute gifts to members of the… Continue reading

PR Lady — Good for a Laugh, If You Consider Yourself a Genius ;)

I’m not sure when Apple released the PR Lady advertisement as part of their ongoing Get a Mac series, but I’d be remiss if I didn’t share: I’m happy to report that our team at Affect Strategies bears a much closer resemblance to the Genius. For us, the art of communication is all about possessing… Continue reading

2008 Predictions from Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) just surveyed its membership base (IAB members are responsible for selling over 86% of online advertising in the US!) for what’s in store for the interactive advertising marketplace in 2008… 1. Do you think social networking will continue to explode in 2008? Yes: 53% No, 35% : social networks will… Continue reading

Facebook Smackdown: How to Avoid Getting a Beatdown from Your Customers

I wrote an Op-Ed piece for Bulldog Reporter’s Barks & Bites section. The article examined the Mark Zuckerberg, founder and CEO of social networking site Facebook, apology to its members for the way the company handled the introduction of its controversial advertising platform, Beacon. Read the full article here.

2007: The Year In Ideas (and Awards)

For a meme-junkie such as myself, there is no better time of year to catch up on microtrends than the New York Times Magazine’s annual Year in Ideas. Reading year-end pieces such as this one, and GOOD Magazine’s, feels like an naughty idea binge. While they’re good for reading up on trends you may have… Continue reading