From the monthly archives:

December 2007

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MarketingProfs, one of our favorite resources for all things marketing, offered up a nice recap of some of their best articles from 2007. One of the most useful for any marketer is their list of words to avoid in your email subject lines to stay off the spam list. Some are quite surprising – like “information you requested” and others are not so surprising (like the names of male performance enhancing drugs). Read more [...]

Queen on YouTube

by Sandra Fathi on December 24, 2007

It’s definitely a sign of the times when the Queen of England has her own YouTube channel: The Royal Channel. For all of the non-believers that think YouTube is a fad or is just for funny videos by amateurs, this is proof positive that YouTube is an essential part of any PR program, even for the British Monarchy. Although the most popular videos on YouTube sometimes seem to be aimed at entertaining catatonic teens, there are real opportunities for business value in every interaction. Although Read more [...]

Volunteering at Iris House

by Affect Team on December 21, 2007

For the second year in a row, a group of Affect employees volunteered at Iris House, a community center that provides services for women, men and their families who are infected and affected by the HIV/AIDS virus. We helped to prep and serve food for a holiday luncheon and distribute gifts to members of the Iris House community. The people were amazing, and the macaroni and cheese wasn’t bad, either : ) If you are interested in learning more about volunteer opportunities at Iris House, Read more [...]

I’m not sure when Apple released the PR Lady advertisement as part of their ongoing Get a Mac series, but I’d be remiss if I didn’t share: I’m happy to report that our team at Affect Strategies bears a much closer resemblance to the Genius. For us, the art of communication is all about possessing a thorough understanding of the technology you represent — without the jargon and spin. What could be a better “PR” sell than that: View all of the Get a Mac series on Apple’s website. Read more [...]

The Interactive Advertising Bureau (IAB) just surveyed its membership base (IAB members are responsible for selling over 86% of online advertising in the US!) for what’s in store for the interactive advertising marketplace in 2008… 1. Do you think social networking will continue to explode in 2008? Yes: 53% No, 35% : social networks will remain popular, but growth will be slow No, 12%: growth rates will decline as Web users migrate to the next big thing (which is…? The million dollar question!) 2. Read more [...]

I wrote an Op-Ed piece for Bulldog Reporter’s Barks & Bites section. The article examined the Mark Zuckerberg, founder and CEO of social networking site Facebook, apology to its members for the way the company handled the introduction of its controversial advertising platform, Beacon. Read the full article here. Read more [...]

For a meme-junkie such as myself, there is no better time of year to catch up on microtrends than the New York Times Magazine’s annual Year in Ideas. Reading year-end pieces such as this one, and GOOD Magazine’s, feels like an naughty idea binge. While they’re good for reading up on trends you may have missed — like Left-Hand Turn Elimination, genius! — they are equally good for a gloating over the memes you have already embraced and thrown to the curb. Lite-Brite Fashion? No big surprise to Read more [...]