It’s definitely a sign of the times when the Queen of England has her own YouTube channel: The Royal Channel. For all of the non-believers that think YouTube is a fad or is just for funny videos by amateurs, this is proof positive that YouTube is an essential part of any PR program, even for the British Monarchy.
Although the most popular videos on YouTube sometimes seem to be aimed at entertaining catatonic teens, there are real opportunities for business value in every interaction. Although there is of discussion in the PR industry around the death of the press release at the hands of search engine optimization/marketing, I don’t buy into that. (However, it may mean the death of AP Style in the press release.)
In 2007 we already saw a few CEOs use YouTube as the platform of choice to issue public apologies, quiet public dissent and launch new products. Could it be that YouTube will be the new format of the press release in 2008?
No related posts.
{ 0 comments… add one now }