Out of the Junkbox: Words to Avoid in Email Subject Lines

by Sandra Fathi on December 27, 2007

MarketingProfs, one of our favorite resources for all things marketing, offered up a nice recap of some of their best articles from 2007. One of the most useful for any marketer is their list of words to avoid in your email subject lines to stay off the spam list. Some are quite surprising – like “information you requested” and others are not so surprising (like the names of male performance enhancing drugs).

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