Airborne & jetBlue — Co-Marketing at its Best

by Affect Team on January 2, 2008

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Did anyone else fly jetBlue out of JFK the weekend before Christmas? If you did, I hope you noticed this piece of incredibly clever, perfectly timed co-marketing:

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Baskets containing hundreds of these were sitting on top of every jetBlue check-in kiosk. If you grabbed one, you hit the jackpot — free Airborne On the Go sample, a 55 cent coupon off of your next Airborne purchase, AND a unique sweepstakes code to enter at airbornehealth.com/jetblue:

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I grabbed three — one to take, one to share, and one to bring to the office to blog about. If you missed this promotion, you can sign up for a free sample of Airborne On the Go.

Well done, marketers! Here’s hoping I win that $500 jetBlue travel card.

{ 4 comments… read them below or add one }

daisy Rackmales 01.08.08 at 1:00 pm

The website provided on the airborne coupon won’t open and takes me to this page. How do I enter the contest?

Leslie 01.08.08 at 2:01 pm

Hi Daisy,

The sweepstakes is hosted at:

http://www.airbornehealth.com/jetblue_sweepstakes.php

It looks like the promotion is still live, for now.

Good luck!

Jim Rogers 04.18.08 at 8:09 pm

That is a clever marketing technique. I am always putting ideas like this in my “swipe” file for clients to use on other similar type services.

Did Airborne just get some negative press?

Leslie 04.21.08 at 9:16 am

Jim,

Thanks for stopping by!

Yes, it turns out that Airborne Health recently settled a class-action lawsuit for false advertising. Yipes:

“Airborne is basically an overpriced, run-of-the-mill vitamin pill that’s been cleverly, but deceptively, marketed,” David Schardt, the group’s senior nutritionist, said in a statement.

In other news, I apparently won third prize and now have a coupon for a free box.

I was never a huge user (lately, I prefer EmergenC) but will probably cash in my prize.

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