Did anyone else fly jetBlue out of JFK the weekend before Christmas? If you did, I hope you noticed this piece of incredibly clever, perfectly timed co-marketing:
Baskets containing hundreds of these were sitting on top of every jetBlue check-in kiosk. If you grabbed one, you hit the jackpot — free Airborne On the Go sample, a 55 cent coupon off of your next Airborne purchase, AND a unique sweepstakes code to enter at airbornehealth.com/jetblue:
I grabbed three — one to take, one to share, and one to bring to the office to blog about. If you missed this promotion, you can sign up for a free sample of Airborne On the Go.
Well done, marketers! Here’s hoping I win that $500 jetBlue travel card.