I have been following the Microsoft/Yahoo acquisition story all morning, and, I must say, it’s amazing to me how many creative, well-written pieces the New York Times has posted on this subject today.
Today, Saul Hansell posted two really thought-provoking posts on the merger in Bits: An Offer Yahoo Can’t Refuse, and the follow-up, Microsoft is Building a Spaceship out of Spare parts. The latter features one of the best geeky similes I’ve read in a long time:
For Microsoft, trying to build a new Internet portal-search engine-advertising network-cloud computing company will be trying to make a new interplanetary spaceship out of an old Soyuz capsule and Skylab while hurtling through the cosmos. The parts are temperamental; the systems are delicate; and the risk of catastrophic failure is ever-present.
I’m really interested to see how this shakes out — and, more importantly, how that benefits (or hurts) both marketers and Microsoft/Yahoo end users. Bits and Dealbook are resources I’ll continue to refer to as the story progresses.