Yesterday I had the pleasure of attending OMMA Behavioral, MediaPost’s one-day behavioral targeting conference. As I was telling a co-worker this morning, my brain is exploding with BT goodness! I took 20 pages of notes, so this will definitely not be the last Tech Affect blog post on this topic.
Before I dig in, I wanted to say hi to Stewart (no business card) from IC Group, for listening to me rant about how social networks used to be called online communities; to Elissa, from Revenue Science, who used to work as a censor at ABC (I still say it sounds like fun!); to Carolyn at TRUSTe, who has promised to upload a picture of the two of us to her Facebook profile; and to David and Shauna who work on the product development team at WhitePages.com.
It was a major coup for MediaPost to gather so many of the industry’s great minds in such an intimate format. And the baklava was so good, I almost didn’t mind being kicked out of the BlueLithium/Yahoo RSVP-only luncheon. Almost.