The news magazine of the Internet economy is back. The question is: does anyone care?
I stumbled upon the new Industry Standard website recently and had the same reaction as O’Reilly Radar’s Jimmy Gutterman:
The new site is, to these eyes, an unintentional parody of Web 2.0 features. Rather than mere advertising, it has a more high-end sponsorship model (i.e., one pay-for-it-all advertiser), it seeks to create a community (you have to sign in to enjoy the more interesting features), it combines aggregation and a sliver of original material with a “wisdom of crowds” prediction market, and it appears to have a bare-bone staff. And, of course, to keep costs really low, this time the brand is online-only.
You have to admit that the new logo does bear an eerie resemblance to the ones included in this faux Web 2.0 logo round-up (originally from a thread on Yay Hooray). I mean…”beta?” Come on, guys.
MSDS: I hope this post makes up for my accidental casting of Web 2.0 design in a positive light during our meeting last week.
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