From the monthly archives:

April 2008

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Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Cancer Therapy Without Side Effects Nearing Trials, WIRED, April 13, 2008 The Little Fridge Magnet That Could…Quintuple Sales, MarketingSherpa, April 21, 2008 PR Interview: How To Get On ‘The Oprah Winfrey Show’, MarketingSherpa, April 11, 2008 Rebel Alliance, Fast Company, May 2008 Chronicle Of A Quick Success, Crain’s New York, April 14, 2008 A Guide To Greenery, Crain’s New York, April 14, Read more [...]

Thanks to a tweet this morning from Steve Rubel, I found out about an impending law in the U.K. that will make it a criminal offense for brands to “seed positive messages online without making the origin of the message clear,” according an article in AdAge. There have been a plethora of advertising, and PR folk, that have jumped on the bandwagon of using the social media phenomenon to create false personas and represent themselves as fellow consumers that just ‘love’ a brand or product. Brand owners Read more [...]

Walter caught this article on CNN.com just a few hours ago about a University of California - Berkeley student, named James Karl Buck, who used Twitter to reach out to friends to let them know that he had been arrested in Mahalla, Egypt, while covering an anti-government protest. Friends on his Twitter network secured a lawyer for the student while he continued to send updates from his phone while he was detained. He was released a few days later and is currently working to locate and free the Read more [...]

A friend of mine sent me a request to view and vote for her video in a contest on www.FueltheChange.com. It is a video contest offering a prise of $10,000 to participants that create the video with the most votes that promotes the use of ethanol fuel. We’ve had a few clients looking to create similar contests and they are always fearful of the technical aspects of developing and maintaining this type of site. That’s why I was so happy to see the little logo at the top of the Fuel the Change contest Read more [...]

I am co-chairing the T3 PR Conference this year (the annual conference for PRSA’s Technology Section). We just opened up the Call for Papers and are actively recruiting speakers. If you know someone that you’d like to suggest, drop me a line. Submissions can be made online. About T3 PR: “The T3 PR Conference will take place in NY on 9/11/08 and will be devoted to issues facing today’s practitioners who specialize in public relations for organizations in technology industries. The Conference Read more [...]

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Online Advertising is a Lagging Indicator of a Recession, New York Times Bits Blog, April 21, 2008 A Smaller, Friendlier Hummer?, Business Week, April 17, 2008 How to Fix the Web, Fast Company, May 2008 How to Break Up Without Burning a Bridge, iMedia, April 2, 2008 Reporters Now Being Fired For Blogging, Existing, Gawker.com, April 18, 2008 Dot-Comeback, New York Post, April 21, 2008 Wanted: 10 IT Read more [...]

When a long-lead story in a monthly publication finally drops, it feels a little bit like Christmas. Barneys and Friend, featuring Proclivity Systems’ founder, inventor and CEO, Sheldon Gilbert Fast Company, May 2008 issue Congratulations, Proclivity team! Sheldon — you look fierce! Read more [...]

Last week I spoke at Bulldog Reporter’s Media Relations 2008 Conference in San Francisco. My topic – How to make news when there is no news – is something that we know alot about. Most of our clients are small to mid-sized companies that unfortunately, don’t have a dedicated reporter assigned to them from the New York Times or Wall Street Journal. Although many of the companies we work with have great stories to tell, we need to be creative about getting reporters to listen and care. In between product Read more [...]

It’s getting more and more difficult to rise above the noise at tradeshows and do something compelling and different. So I love coming across great ideas for event marketing that do this and that work! Check out the cash cube money machines that are available to rent from Ideas4Events. These cash cubes come in different shapes and sizes: hard case or inflatable and can even be customized with your company name and logo. I think real banknotes always work best – there’s nothing quite like Read more [...]

Walter Ocner attended PR Newswire and MultiVu’s Media Luncheon today. His guest blog follows. Thanks, Walter! PR Newswire hosted a fascinating seminar in midtown Manhattan this afternoon which I was fortunate to attend. The focus was to give a behind-the-scenes look at Fox Business Network and hear from the people who decide what goes on the air. Moderated by Andrew Meranus, Director of Agency Vertical at PR Newswire, the panel consisted of Andrew Hoffman, Executive Producer at Fox Business; Read more [...]