It’s getting more and more difficult to rise above the noise at tradeshows and do something compelling and different. So I love coming across great ideas for event marketing that do this and that work!
Check out the cash cube money machines that are available to rent from Ideas4Events.
These cash cubes come in different shapes and sizes: hard case or inflatable and can even be customized with your company name and logo. I think real banknotes always work best – there’s nothing quite like the thrill of having dollar bills flying all around you – but coupons, vouchers, certificates, funny money or any paper product that fits into your event marketing strategy would apply here.
One of our clients, Radware, just did a high impact integrated marketing campaign at RSA Conference 2008 in San Francisco this week using a cash cube machine. It was a great success. The marketing team created tons of buzz and excitement around their booth, the messaging of “Can You Save Your Company Money in 18 Seconds or Less?” and specific product push all aligned and tied in to the cash machine. Read the blog here and watch the YouTube video below.
Of course, be clever in the way you do this, like Radware did, to get the maximum out of your budget. For example:
Don’t fill the cash cube with $100 bills. $1 and $5 bills will do just fine.
Don’t keep people in the cash cube for 5 minutes. 20-30 seconds is sufficient.
Don’t let *anyone* into the cash cube: Qualify your leads and make sure they are serious prospects and not tire kickers. Let them sit through a presentation, fill out a detailed contact form or questionnaire before they get a chance to play the cash machine and win some money.
Here’s to more creative and succesful event marketing!
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