From the monthly archives:
I love it when The New York Times validates my life choices: In a New Generation of College Students, Many Opt for the Life Examined “If I were to start again as an undergraduate, I would major in philosophy,” said Matthew Goldstein, the CUNY chancellor, who majored in mathematics and statistics. “I think that subject [...]
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Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Marketers Size Up New Metric System, Brandweek, April 6, 2008 Blogging Health Dangers, CNN.com, April 7, 2008 Kraft’s $100 Million Idea: Cream Cheese-Filled Bagels, Brandweek, April 6, 2008 Think You Can’t Effectively Measure PR? Think Again, Bulldog Reporter, March [...]
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Did you see the Pollara research report on influencers that came out yesterday? I read about it on MediaPost and saw this great follow-up post on ReadWriteWeb. To summarize, Pollara reported that bloggers and other online “influencers” may not hold as much sway as marketers believe they do. The data point that keeps popping up [...]
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An article on Inc. magazine’s website entitled, America’s Coolest Internships, recently caught my eye. It’s actually a series of articles for students seeking great internships and advice for employers on how to create a successful internship program and subsequently hire the top performers. We have had some great interns at Affect Strategies and after reading [...]
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