From the monthly archives:

May 2008

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Koka Sexton wrote a great post back in March that was chock full to Twitter tips. It is a nice primer for the person that asks ‘WTF is twitter?’ [his words, not mine] and for the Twitter addict that doesn’t have enough ways to get his/her Twitter-fix. He links to many valuable resources that have been published before but he also provides some material that I have not seen such as common Twitter commands and a nice list of third-party Twitter tools. If you want to know more, go read his post. Read more [...]

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I read a nice quick and dirty article about “blogger relations” in Entreprenuer magazine yesterday by columnist Guy Kawasaki. Although I don’t think that bloggers need any ‘special’ relationship rules (because we should just treat them like journalists and real people) I do think that Guy’s list gives a great rundown of the common sense and common courtesy rules that PR folks often forget. Highlights from Guy’s list include: 1. Create a great product – if bloggers like it, they’ll write about Read more [...]

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I wanted to give WNYC a shout-out for replying to my whiny email about missing the beginning of Morning Edition yesterday. Within an hour of my inquiry, a member of their Listener Services team sent me this terrific reply. She gave me permission to post it, so long as I didn’t give her kudos by name. So, no credit for you, NAME REDACTED! Thank you for writing to WNYC, New York Public Radio, about this morning’s broadcast of Morning Edition. What you heard was actually a mistake, when we inadvertently Read more [...]

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This morning I noticed that WNYC cut the second hour of Morning Edition (8am – 9am) and replaced it with a new show, The Takeaway, which usually only airs at that time on AM 820. I’m hoping to confirm that this was a one-time offense, if I can get someone from WNYC’s listener services department to email me back. I checked my marketing guidebook, and I’m pretty sure it’s not cool to pull a switcheroo on your customers without any advance warning. (Exhibit A: Starbucks.) My net-net on The Takeaway? PROS Local! Read more [...]

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Here are the articles we discussed as a team at our staff meeting this week. Enjoy! T. Boone Pickens on Yahoo, Techland, May 27, 2008 ID-Protection Ads Come Back to Bite Pitchman, Yahoo News, May 22, 2008 Thinking Outside the Box, Digital Outsider, May 23, 2008 New Therapy Shortens Breast Cancer Treatment, MLive.com, May 27, 2008 The Outsourcing Force, Computing, May 20, 2008 Closing a Disney Community, Church of the Customer Blog, May 20, 2008 10 IT Problems You Might Not Know Read more [...]

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A high-tech umbrella from Pileus has everything a tech geek needs – Internet access, large screen surface, a built-in camera, a motion sensor, GPS and a digital compass. It’s two main functions are social photo-sharing and 3D map navigation…uh, keeping you dry in the rain while looking like a total geek. According to Pileus, “a user can take photos with a camera on the umbrella, and pictures are uploaded to Flickr in two minutes with context tags via a wireless Internet connection. User can Read more [...]

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Some of you may already be familiar with the ongoing debate on whether or not Twitter should take action in the case of the online harassment of twitterer, blogger and writer Ariel Waldman. Ariel essentially found herself on the receiving end of some very nasty tweets [messages sent on Twitter] that were broadcast to everyone listening/following the conversation. After continued attempts to get Twitter to enforce its Terms of Service, which claims to warn and/or ban people who use their service Read more [...]

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Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Brondell’s Swash Can Turn Almost Any Toilet Into A Bidet. But Will Americans Leave Toilet Paper Behind?, Inc., April 2008 Deflating A Myth, AdWeek, May 12, 2008 The Buzz On Blogs, Sporting News, May 5, 2008 Vitamin D Tied To Cancer Outcome, BaltimoreSun.com, May 17, 2008 Green Marketing Campaigns Don’t Always Stick, MarketingVox, May 19, 2008 Outsourcing At Home, BusinessWeek, April 7, 2008 Read more [...]

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If you weren’t lucky enough to squeeze into the PRSA-NY Blogger Social event last night, here are some pictures and video to help you get the feel. It was a great event by all accounts with more than 80+ PR professionals and bloggers enjoying a combination of good conversation and premium liquor. The event was organized by Heather DiRubba, Laurie Shulman and myself on behalf of PRSA-NY’s New Professionals Group and New Media and Technology Committee. The ladies did an amazing job bringing in Read more [...]

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Remember Chris Anderson’s PR blacklist? Gina Trapani, editor of Lifehacker, has started her own PR Spammers wiki. We’re not on it — probably because we haven’t pitched her, as most of our clients are B2B — but it otherwise reads like the shortlist of tech PR firms you might put together for an RFP. Before Gina became a full-time blogger and I became a full-time marketing & PR flack, our paths crossed on the Web team at Bolt. It’s still difficult for me to think of myself as a “PR person.” Read more [...]

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