Remember Chris Anderson’s PR blacklist? Gina Trapani, editor of Lifehacker, has started her own PR Spammers wiki. We’re not on it — probably because we haven’t pitched her, as most of our clients are B2B — but it otherwise reads like the shortlist of tech PR firms you might put together for an RFP.
Before Gina became a full-time blogger and I became a full-time marketing & PR flack, our paths crossed on the Web team at Bolt. It’s still difficult for me to think of myself as a “PR person.” I feel and behave like a Web geek, which is why it’s strange being on the receiving end of her anger, even if it’s just by association.
My thoughts on the latest flare-up? I think it’s fitting that Gina has identified, and shared, a “hack” for eliminating annoying PR emails from her life. However, I don’t think it’s a long-term solution to establishing cordial relations between PR folk and bloggers. I realize that probably wasn’t her goal, but I think we eventually need to move beyond the finger-pointing and look at the reality of what we both have to offer one another. Neither PR, nor blogging, is going away.
I hope to chat up as many bloggers as I can about this issue tonight at PRSA’s Blogger Social, which couldn’t have come at a better time!
Further reading:
Matt Haughey on how to pitch bloggers
Dueling Blacklists: Bloggers v. PR Firms
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