I read a nice quick and dirty article about “blogger relations” in Entreprenuer magazine yesterday by columnist Guy Kawasaki. Although I don’t think that bloggers need any ’special’ relationship rules (because we should just treat them like journalists and real people) I do think that Guy’s list gives a great rundown of the common sense and common courtesy rules that PR folks often forget. Highlights from Guy’s list include:
1. Create a great product - if bloggers like it, they’ll write about it
2. Cite and link – the sincerest form of flattery
3. Stroke them [his words, not mine] – basically, build a relationship, join the conversation
4. Give swag – everyone likes a freebie, but this can backfire if it seems like a bribe
5. Make connections before you need them
6. Be responsive – get back to them asap, meet deadlines
7. Use a rifle not a shotgun – target, personalize
8. Be a foul-weather friend – keep communication open even when the news is not good
9. Be a source – give bloggers story ideas, sources, info etc. even when its not for you or your client
Guy has written more than 8 books and has had an interesting career himself. I think I am going to go pick one up….
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