Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat’

According to an article in today’s NY Times, these words help PR folk get press. The article discusses two issues; how certain words can get an editor to sit up an pay attention, and how ‘keyword’ density can help with press release pickup and search engine rankings. It is well-known in the industry that the… Continue reading

Monday Morning Meeting Links, 6/23/08

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Delaying News in the Era of the Internet, New York Times, June 23, 2008 Product Placements Get FCC Scrutiny, The Wall Street Journal, June 23, 2008 Beijing There: It’s Not All Fun and Games, Brandweek, June 22, 2008 Google… Continue reading

Guest Blog: PRSA’s Meet the Media for Morning Shows

Earlier this month, Affect Strategies‘ Walter Ocner attended a PRSA “Meet the Media” event connecting PR pros with the producers of morning shows. We thought his notes would make a great guest blog. Recently, the Public Relations Society of America (PRSA) held a panel discussion called “Meet the Media: Landing Top Morning Shows: Getting the… Continue reading

Deliver: A Magazine for Marketers

We just got our July copy of “Deliver: A Magazine for Marketers” published by the United States Postal Service. This is one of my favorite magazines and I always look forward to receiving it. Delivermagazine.com is the companion website to the magazine, and is even more resourceful. Both always cover some aspect of direct mail… Continue reading

What Luxury Brands Are Doing Online

On Monday I attended a portion of the “eCommerce Innovations & Strategy Forum” as part of Luxury Interactive 2008. Sheldon Gilbert, CEO of Proclivity Systems [disclosure: our client], Mary Senin, Corporate Director of E-Commerce Marketing, The Ritz Carlton Hotel Company, Misty Locke, President, Range Online Media and David Manela, Vice President, Ideeli, participated in a… Continue reading

Even the New York Times Gets it Wrong Sometimes

I caught this small typo on the New York Times website last week and had the immediate urge to take a screenshot. I kept the file on my desktop for awhile, not knowing what to do with it. This morning I realized what I like about it. Isn’t it a relief to know that even… Continue reading

Monday Morning Meeting Links, 6/16/08

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Inside the War Against China’s Blogs, Business Week, June 23, 2008 Here’s Our New Policy On A.P. stories: They’re Banned, TechCrunch, June 16, 2008 MySpace Might Have Friends, but It Wants Ad Money, New York Times, June 16, 2008… Continue reading

Guest Blog: Coaching at the Special Olympics Pennsylvania State Games

Conor O’Donnell has been an Affect Strategies intern since May 2007. A Philadelphia native and current NYU student, Conor returned home last weekend to participate in the Special Olympics’ annual Pennsylvania State Games. We asked Conor to step into the guest blogger seat to tell us about his experience. I’ve been volunteering with Special Olympic… Continue reading

Monday Morning Meeting Links, 6/9/08

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! ‘Hypermilers': Squeezing Out Every Mile Per Gallon, NPR, June 9, 2008 Thieves Steal AT&T Laptop with Employee Data, Consumer Affairs, June 9, 2008 Truck Driver Goes Down for Computer Theft, Galaway First, June 8, 2008 Significance of Public Relations,… Continue reading

MarketingSherpa’s Chart of the Week

This is new from MarketingSherpa. This neat little “Chart of the Week” pops into my inbox every Tuesday. Their goal is to bring you something useful and interesting in only 2 minutes by presenting a bite-sized piece of their research and lessons learned from it. Just to give you an idea of topics, here are… Continue reading