From the monthly archives:

June 2008

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According to an article in today’s NY Times, these words help PR folk get press. The article discusses two issues; how certain words can get an editor to sit up an pay attention, and how ‘keyword’ density can help with press release pickup and search engine rankings. It is well-known in the industry that the 5-second headline read is usually the make or break point to pique an editor’s interest. However, it is not as common for PR practitioners to write for the ‘robots’ that pick up press releases Read more […]

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Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Delaying News in the Era of the Internet, New York Times, June 23, 2008 Product Placements Get FCC Scrutiny, The Wall Street Journal, June 23, 2008 Beijing There: It’s Not All Fun and Games, Brandweek, June 22, 2008 Google Launches New Space Race to the Moon, CNN, June 20, 2008 New York Times Taps Social Media Boom, Bulldog Reporter, June 19, 2008 (no link available) Verizon Hires a Teddy Bear that Read more […]

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Earlier this month, Affect Strategies’ Walter Ocner attended a PRSA “Meet the Media” event connecting PR pros with the producers of morning shows. We thought his notes would make a great guest blog. Recently, the Public Relations Society of America (PRSA) held a panel discussion called “Meet the Media: Landing Top Morning Shows: Getting the Gold in Breakfast TV” at Fleishman-Hillard. The panel consisted of Tammy Caputo, Senior Producer of the CBS Early Show; Jennifer Cunningham, Senior Read more […]

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We just got our July copy of “Deliver: A Magazine for Marketers” published by the United States Postal Service. This is one of my favorite magazines and I always look forward to receiving it. Delivermagazine.com is the companion website to the magazine, and is even more resourceful. Both always cover some aspect of direct mail (of course), but do a great job of embracing traditional and new media channels with research, news, case studies and video clips. And by the way, back issues of Read more […]

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On Monday I attended a portion of the “eCommerce Innovations & Strategy Forum” as part of Luxury Interactive 2008. Sheldon Gilbert, CEO of Proclivity Systems [disclosure: our client], Mary Senin, Corporate Director of E-Commerce Marketing, The Ritz Carlton Hotel Company, Misty Locke, President, Range Online Media and David Manela, Vice President, Ideeli, participated in a panel session on online strategies for luxury brands. It was an interesting discussion that opened my eyes to some of the Read more […]

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I caught this small typo on the New York Times website last week and had the immediate urge to take a screenshot. I kept the file on my desktop for awhile, not knowing what to do with it. This morning I realized what I like about it. Isn’t it a relief to know that even the New York Times makes a silly mistake sometimes? The next time you make a dumb spelling error in the subject line of an email — or feel your blood pressure rising when a member of your account team does the same — remember Read more […]

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Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Inside the War Against China’s Blogs, Business Week, June 23, 2008 Here’s Our New Policy On A.P. stories: They’re Banned, TechCrunch, June 16, 2008 MySpace Might Have Friends, but It Wants Ad Money, New York Times, June 16, 2008 Travel: Gas Pain Proves Debilitating, Brandweek, June 16, 2008 Red Cross Turns to Nascar in Unique Marketing Campaign, Austin American-Statesman, June 15, 2008 Insider Read more […]

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Conor O’Donnell has been an Affect Strategies intern since May 2007. A Philadelphia native and current NYU student, Conor returned home last weekend to participate in the Special Olympics’ annual Pennsylvania State Games. We asked Conor to step into the guest blogger seat to tell us about his experience. I’ve been volunteering with Special Olympic Swimming for 5 years now. After a hiatus because of college and work, I returned this past weekend to Penn State to help coach at the yearly Pennsylvania Read more […]

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Here are the articles we discussed as a team at our staff meeting this week. Enjoy! ‘Hypermilers': Squeezing Out Every Mile Per Gallon, NPR, June 9, 2008 Thieves Steal AT&T Laptop with Employee Data, Consumer Affairs, June 9, 2008 Truck Driver Goes Down for Computer Theft, Galaway First, June 8, 2008 Significance of Public Relations, The Daily Etallat Srinagar, June 7, 2008 Stanford Laptop with Employee Data Stolen, The Mercury News, June 7, 2008 ‘Aware Car’ Knows When You’re Read more […]

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This is new from MarketingSherpa. This neat little “Chart of the Week” pops into my inbox every Tuesday. Their goal is to bring you something useful and interesting in only 2 minutes by presenting a bite-sized piece of their research and lessons learned from it. Just to give you an idea of topics, here are some charts that they have sent out recently that I found interesting: – Why You Must Pay More Attention to Your ‘About Us’ Page . Open access until July 3rd – Should Tech Marketers Hide Read more […]

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