Company Outing: Sunset Sail Around Manhattan

We try to have a company outing each quarter. It’s our way of relaxing and hanging out with our colleagues that work so hard throughout the year. Sometimes PR is tough since we can always do better, get more hits, secure more coverage, etc. So, we like to show our team that they are appreciated,… Continue reading

Travelodge PR Team Scores Nice Hit with Quirky Survey

The next time a client asks why you’re recommending they conduct a survey to generate PR, send them to this New Yorker piece on Coldplay. The article begins: In a 2005 piece in the Times, Jon Pareles called the British rock group Coldplay “the most insufferable band of the decade,” and he placed the blame… Continue reading

Monday Morning Meeting Links, 7/28/08

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Japan’s Foreign Targets Include CEOs, The Wall Street Journal, July 28, 2008 The iPhone and the Risk of Great Marketing, Tech News World, July 28, 2008 Logo Change: A Kinder, Gentler, Cooler Walmart?, MediaPost Publications, July 18, 2008 Email… Continue reading

2008 B2B ACE Awards

The Business Marketing Association of New York just announced the winners of its 2008 B2B ACE Awards, which recognizes the year’s top creative B2B campaigns and executions. With its roster of esteemed judges, the ACE Awards are considered to be one of the industry’s best creative awards, and this year set an all-time record, with… Continue reading

Scoble on What’s Wrong with Tech Blogging

Great post from Robert Scoble on the devolution of tech blogs into groupthink. I read his description of the top tier tech blogging/tech PR ecosphere with interest: Tech blogging has become way too controlled by PR agents. You might not realize it, but the top blogs are contacted by PR folks dozens of times per… Continue reading

Government IT Rocks! Do You? – Those Government IT Folks Sure Know How to Party

I got an email today “Calling all Government IT Rockers!” At first, I thought it was a joke, and then I realized that this is a real event soliciting folks to join the 3rd Annual Battle of the Government IT Bands.  According to the website: “GIT Rockin’ is government IT’s third annual battle of the… Continue reading

Ars Technica: Windows Vista’s Biggest Problem? Bad PR.

Just read an interesting piece by Don Reisinger in Ars Technica. In Opinion: How Microsoft can turn the negative Vista PR tide, Reisinger argues Microsoft’s biggest Vista failure was not putting the proper PR push behind it. I can’t remember reading one positive article on Windows Vista since its launch. Of the deluge of negative… Continue reading

Monday Morning Meeting Links, 7/14/08

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! New Service Tracks Missing Laptops for Free, InfoWorld, July 14, 2008 Relationship Marketing When Times Get Tough, Portland Business Journal, July 14, 2008 New Pharma Ethics Rules Eliminate Gifts and Meals, AP, July 11, 2008 Powering Up the Electric… Continue reading

Monday Morning Meeting Links, 7/7/08

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! The Facebooker Who Friended Obama, New York Times, July 7, 2008 New Technology could Improve Cancer Treatments, International Herald Tribune, July 3, 2008 Dynamic Group and Architect Dr. David Fisher Announces the Launch of the Dynamic Tower, The World’s… Continue reading

Guest Blog: Introducing Affect Strategies’ First Google Advertising Professional

This guest blog comes from the Affect marketing department’s Katie Safrey. Congratulations, Conor! If you’ve been following Tech Affect, you may have read the recent guest blog by our fantastic intern Conor. Not only does he assist on many of our marketing and PR projects, he brings great ideas to the table and is an… Continue reading