Just read an interesting piece by Don Reisinger in Ars Technica. In Opinion: How Microsoft can turn the negative Vista PR tide, Reisinger argues Microsoft’s biggest Vista failure was not putting the proper PR push behind it.
I can’t remember reading one positive article on Windows Vista since its launch. Of the deluge of negative press I’ve come across, it’s my impression that Vista failed not because Microsoft didn’t communicate its worth properly, but because it was an inherently bad OS. So I approached Reisinger’s article with skepticism — sure, sure, blame the PR folks.
However, are you aware that Microsoft has already sold 140 million units of Vista? That it is more secure than Windows XP? And that most, if not all, of its incompatibility issues with XP hardware has been fixed? Maybe there is something to the idea that Microsoft hasn’t been touting its successes.
A CEO wildly veering off of product message points certainly doesn’t help:
Microsoft needs to stop talking about XP and Windows 7 and focus all of its efforts on reassuring customers that Vista is the only operating system they should care about.
In the past few months alone, Microsoft has championed the release of Service Pack 3 and Bill Gates has gone on record discussing how much better Windows 7 will be than Vista. By doing that, Microsoft has made customers forget about Vista and start thinking that it’s nothing more than a bridge between a known quantity in XP and a more efficient product in Windows 7.
I can imagine the horror the Vista marketing people felt at that moment. Windows 7 will be better?! Ouch.
Is anyone out there in blogland using Vista? Is this a PR problem or not? I’m interested in hearing your thoughts.