From the monthly archives:

August 2008

Do you really need a dedicated creative agency to tell you how to Tweet?

by Sandra Fathi on August 28, 2008

Chris Brogan recently brought this agency, Cherp, to my attention (through a tweet). The firm is apparently dedicated to helping others market and promote themselves through Twitter. Twitter has spawned a number of companies, websites and services all allowing people to tweet, search, send, auto-tweet and other Twitter-related functions. But an agency dedicated to Twitter?  [...]

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Peter Shankman on the Meaning of “Work”

by Leslie Campisi on August 22, 2008

You must click through today’s first HARO to check out Peter Shankman’s blog post, “Why Don’t You Do Some Work?”:
So Let’s translate “why don’t you do some work” into what it really is: “How come your job lets you fly all over the place, and have meetings in really cool places, and why can’t mine? [...]

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Simple Plans for Invaluable Feedback from Your Customers

by Yasmin Ben-Dror on August 20, 2008

Following Leslies’ great blog below on jetBlue, Dell, like jetBlue, are also being smart with their customers and mending their “bad” ways with a simple and clever idea: Dell’s IdeaStorm, Where Your Ideas Reign.
Dell’s simple request: Post your ideas and tell us what products and services you like, what you don’t like.
There are four [...]

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See You at jetBlue T5 this Saturday!

by Leslie Campisi on August 19, 2008

A couple of weeks ago, I got an invitation from jetBlue to participate in a “kick the tires” day at JFK Terminal 5. If you’ve flown out of JFK, you have probably seen the mysterious, Eero Saarinen-designed Terminal 5 peeking at you from your seat on the Air Train. It’s been out of use since [...]

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Beijing Olympics: Advertisers Turn to the Internet and Social Media – Big Time

by Yasmin Ben-Dror on August 13, 2008

I realized the Internet, digital marketing and social media channels were going to play a big part in the Olympics this year, but I didn’t realize just how big. And what a fundamental shift from Athens 2004 to Beijing 2008!
A great article in USA TODAY covers the arena and the players well:
McDonald’s spent [...]

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Best PR & Marketing Books: Reviews from Real Professionals (The Affect Team)

by Sandra Fathi on August 13, 2008

Why Is Affect Strategies Doing Book Reviews? The Affect Strategies team has read and reviewed several books as a result of our continued dedication to staying abreast of the changing PR landscape. As practitioners in an industry that is constantly evolving and morphing into different mediums, our team prides itself on staying ahead of [...]

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Google Apps: Down for Everyone or Just Me?

by Leslie Campisi on August 11, 2008

Last week, I read Chris Brogan’s post about Google suspiciously freezing accounts without warning. It made chills run down my spine. Cloud computing is not for the faint of heart!
Cut to this afternoon. I’ve been getting the same annoying message for the past 20 minutes:

I checked, but so far it looks like it’s just me…and [...]

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Web 2.0 Expo Finally Comes to NYC!

by Leslie Campisi on August 8, 2008

Get pumped! O’Reilly is finally bringing the Web 2.0 Expo to New York City, September 16-19.
Reasons you should attend:
1. O’Reilly coined the phrase “Web 2.0.” They get it.
2. If you use the code webny08emp157 , you’ll get $100 off your registration. You can also use that code to score a free exhibit hall pass!
3. I’ll [...]

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Monday Morning Meeting Links, 8/4/08

by admin on August 4, 2008

Here are the articles we discussed as a team at our staff meeting this week. Enjoy!

MDA Effort Ups Emotional Ante, Adweek, August 4, 2008
Five Breast Cancer Myths, Fox News, August 3, 2008
Does Trust Really Matter? PRSA, July 31, 2008
Westwood One Sues Transmedia Group for $42 Million, Biz Journal, July 28, 2008
Plurk It, Baby, [...]

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