Best PR & Marketing Books: Reviews from Real Professionals (The Affect Team)

by Sandra Fathi on August 13, 2008

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Why Is Affect Strategies Doing Book Reviews? The Affect Strategies team has read and reviewed several books as a result of our continued dedication to staying abreast of the changing PR landscape. As practitioners in an industry that is constantly evolving and morphing into different mediums, our team prides itself on staying ahead of the industry and participating in continual learning and discovery. Each book has been reviewed to capture the key points and take aways. They have also been rated using a 5-star system. The reviews are avaiable to view in PowerPoint Form. Each rating is based on the reviewer’s personal view and insight into the work and is a reflection of the written review.

pr-idea-book.jpgPR Idea Book: 50 Proven Tools that Really Work Written By: Jeff Winke, Reviewed By: Walter, Media Relations Specialist

About Walter: Walter serves as a Media Relations Specialist at Affect Strategies. Prior to his working at Affect Walter held the Media Relations Coordinator position at Multivu, a division of PR Newswire that specializes in broadcast public relations.Prior to MultiVu, Walter served as Associate Director of Audio Services for Medialink Worldwide, a global leader in broadcast and broadband marketing.

About the Jeff Winke: Jeff Winke is a PR counselor, magazine editor and adjunct university professor living in Milwaukee, Wisconsin. Throughout his career Mr. Winke has provided consulting services for clients spanning from the U.S. to Eastern Europe. Besides his highly acclaimed book, PR Idea Book: 50 Proven Tools that Really Work, Jeff is internationally recognized for his award winning book of haiku poems, What’s Not There.

buzzmarketing.jpgBUZZMARKETING: Get people to talk about your stuff Written By: Mark Hughes, Reviewed By: Sandra, President

About Sandra: Sandra is the President and founder of Affect Strategies. She has more than 15 years of experience in PR and marketing for technology firms. Prior to founding Affect Strategies, Sandra held various positions at RADVISION, Edelman Public Relations Worldwide, Nokia and VCON.

About Mark Hughes: Mark Hughes is best known for, what Time Magazine called “one of the greatest publicity coups” in history, introducing e-Bay to Half.com and selling it for $300 million. His marketing career has included work with top players such as Pizza Hut, eBay and AMSC (XM Satellite Radio). As the son of a Pulitzer prize-winning journalist, Hughes’ book, BUZZMARKETING: Get people to talk about your stuff, has received praises from such individuals as the former editor of the Wall Street Journal and the former Chief Marketing Officer of Pepsi-Cola. marketing-to-the-social-web.jpg

Marketing to the Social Web Written By: Larry Webber, Reviewed By: Regina, Senior Account Executive

About Regina: Regina is a senior account executive at Affect Strategies. Prior to joining Affect Strategies, Regina served as Director of Marketing and Sales at HopStop.com, a site dedicated to helping people get easy-to-use mass transit directions for major metropolitan areas. Regina also held the role of Marketing Manager at Borders Books and Music.

About Larry Webber: Larry Webber’s passion for combining technology, the internet and communications has set him aside in the industry as an innovator and has lead to his finding two agencies, Thunderhouse and The Weber Group (no owned by The Interpublic Group of Companies). As one of the first interactive marketing agencies, Thunderhouse catered to such prestigious clients as Coca-Cola, Pfizer, IBM and General Mills. Webber went on to find the Weber Group and proceeded to grow the company to be the world’s largest PR firm. After the acquisition by Interpublic, Webber was named chairman and CEO of Interpublics Advanced Marketing Services. pr-on-a-budget2.jpg

PR on a Budget: 5 Rules of Great PR Written By: Leonard Saffir, Reviewed By: Katie, Marcom Manager

About Katie: Katie holds the position of Marcom Manager at Affect Strategies. Prior to her work at Affect she served as an Assistant Program Manager for the Capital Roundtable, an event production company for the private equity, investment banking, venture capital, legal, hedge fund, and professional advisory communities in New York City. Katie has also worked as an Account Coordinator at KPR and Associates, a pharmaceutical advertising agency in New York City.

About Leonard Saffir: Leonard Saffir has worked in the fields of public relations, marketing and journalism. His public relations background includes a prominent role at Porter Novelli International as executive vice president. Saffir has written three books, one of which has been chosen by the American Marketing Association as a featured selection. This book, Power Public Relations: How to Master the New PR was published by McGraw-Hill and is used as required reading at several colleges and universities. the-new-pr2.jpg

The New PR: An Insiders Guide to Changing the Face of Public Relations Written By: Phil Hall, Reviewed By: David, Senior Account Executive

About David: David is a Senior Account Executive at Affect Strategies. He previously served as Director of Public Relations at Coldwell Banker Hunt Kennedy in New York and the College Football Hall of Fame. In addition to his director positions, he has additional public relations experience with the Indianapolis Colts and Purdue University’s football team.

About Phil Hall: Phil Hall is a key figure in the world of communications. As the editor of PR News, Hall is not only regarded as an innovator in the PR world but has also helped many small businesses sustain key media coverage during his tenure as the president of Open City Communications. With over 20 years of experience Hall has earned such prestigious awards as the Silver Anvil Award from the Public Relations Society of America.

perfect-pitch2.jpgThe Perfect Pitch: The Art of Selling Ideas and Winning New Business Written By: Jon Steel, Reviewed By: Leslie, Vice President

About Leslie: Leslie is the vice president of Affect Strategies. Leslie began her career in the corporate marketing department of 24/7 Media, a global advertising network and media technology provider (now part of WPP Group). Prior to joining Affect Strategies, Leslie worked as a freelance Interactive Producer, developing online and downloadable games for several Nickelodeon and Cartoon Network properties. She also served as a Content Manager at Bolt, the Web’s first social networking site for teens.

About Jon Steel: As the co-creator of the famous “got milk?” advertising campaign, John Steel is currently helping WPP companies develop client business while also assisting with creative and strategic development. As the winner of several awards including eleven gold Effie awards from the AMA received for Advertising Effectiveness and the David Ogilvy Gold Award, Steel is highly regarded as an astute advertising professional.

{ 3 comments… read them below or add one }

Irene Maslowski 08.19.08 at 3:03 pm

This is a great resource – thanks for sharing the reviews.

Tiffany Winbush 08.19.08 at 4:39 pm

Thanks for the book reviews. This is a great resourse to share with other PR professionals. Kudos.

Leslie 08.20.08 at 9:43 am

Thank you both! Maybe we should make this a recurring feature on our blog. If either of you would like to contribute a “guest review,” shoot me an email.

Here’s another book I’ve got my eye on. It’s not about PR, strictly speaking, but it looks really interesting:

http://www.amazon.com/Predictably-Irrational-Hidden-Forces-Decisions/dp/006135323X

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