A couple of weeks ago, I got an invitation from jetBlue to participate in a “kick the tires” day at JFK Terminal 5. If you’ve flown out of JFK, you have probably seen the mysterious, Eero Saarinen-designed Terminal 5 peeking at you from your seat on the Air Train. It’s been out of use since TWA went out of business in the mid-90s and sitting there, empty, since.
jetBlue purchased Terminal 5 a few years ago, spiffed it up, and built a new terminal directly behind it. And this Saturday at 9am, I’ll be one of a few hundred (thousand?) people pretending to fly somewhere to make sure all the kinks are worked out before the official opening. YEAH!
I can’t describe how psyched I am to participate — as an airline and design buff, a jetBlue lover, and also as a PR pro. I haven’t seen jetBlue make any noise from a PR perspective about this tryout day, though I’m sure they’re doing it because they’re eager to avoid the catastrophe that British Airways Terminal 5 experienced on its opening day at Heathrow. (Note that BA also held a tryout day.)
I’ll give you an update next week on how the day went. My shift starts at 9am. Parking is free, and barbecue will be served for lunch. Now, the important question: should I attend “in character?” I wonder where my fake ticket says I’m headed.