Chris Brogan recently brought this agency, Cherp, to my attention (through a tweet). The firm is apparently dedicated to helping others market and promote themselves through Twitter. Twitter has spawned a number of companies, websites and services all allowing people to tweet, search, send, auto-tweet and other Twitter-related functions. But an agency dedicated to Twitter? Although I am a Twitter advocate (see “Ten Reasons Why Your Company Needs to Tweet“) and active participant (@sandrafathi), I think that this should be part of what every PR agency is already offering.
PR pros need to understand, develop strategies, and help clients execute on a variety of social media platforms. Twitter is only one. I know there are still many companies and agencies that don’t get it. Maybe Cherp can help them.
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