I’m planning a mega-post about the Web 2.0 Expo, but here’s an hors d’oeuvre for you. Remember when I wrote about Airborne’s co-marketing effort with jetBlue? I must now be on a customer evangelist list for Airborne, because I received this email, addressed “Dear Airborne Enthusiast”, in my inbox today:
You probably already know about Airborne’s great immune system supporting formula. Now, to help Spread Airborne to the people you care about, we’ve come up with a really fun way to deliver a free sample.
We invite you to visit SpreadAirborne.com. There, you’ll meet Sebastian – a romance novel hero whose long flowing locks won’t get in the way of his unwavering mission to deliver a free Airborne sample to whomever you think needs it most.
So if you know a busy mom, a soccer mom or even a Mr. Mom whose immune system could use a little help during this back to school season, please visit SpreadAirborne.com.
Um…what??
I’ll leave the snarky commentary to the professionals. Let me just say that, with Microsoft’s announcement that the Jerry Seinfeld campaign is about to be 86′d, those looking for a new set of baffling advertising creative to deconstruct should be pleased. Very pleased.
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