The Wall Street Journal today: Twitter Goes Mainstream

I read a great article this morning in The Wall Street Journal that’s worth reading: Twitter Goes Mainstream: A lot more people — and businesses — are finding new ways to tweet Yes, Twitter is creeping into the mainstream, slowly but surely…

PR on Steroids: Presentation Download

I am giving this presentation today at PRSA’s International Conference in Detroit. The presentation covers a plethora of tech tools and services that can help make PR folk more effective, productive and efficient. View here: PR on Steroids, by Sandra Fathi, PDF Version View SlideShare presentation or Upload your own. (tags: prsa technology)

What VCs Really Want: Howard Morgan, First Round Capital, Lets Us Know

I had the opportunity to meet Howard Morgan  a partner at First Round Capital, a venture capital firm specializing in early stage (seed) investments in technology firms. He was speaking at a networking/pitching event put on by Start Up Alpha in New York. For the low-low price of $10, there was some aggressive networking action (anxious entrepreneurs trying… Continue reading

The Best Thing I’ve Heard All Day: CTO for America!

Allow yourself to imagine just for a moment how much easier life would be if our government agencies had a legit technology infrastructure. Now say hello to this awesome idea I just read about in BusinessWeek. Should Obama win the presidency, he’s planning to hire the first ever — and cabinet-level to boot — Chief… Continue reading

Are You Looking to Outsource Your Marketing & PR?

I have recently been asked by different levels of executives, VPs to CEOs, from start-ups, small and mid size companies, about the pros of outsourcing their marketing and PR needs and what to look for when choosing a firm to work with. I am sure the current financial turbulence has caused this question to resurface… Continue reading

Monday Morning Meeting Links, 10/13/08

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! For Greenspan’s Wife, Covering the Financial Crisis Is on a Case-by-Case Basis, New York Times, October 13, 2008 Tuning into “Pay to Play”, Mediaweek, October 13, 2008 Panic in PR? Not Exactly, O’Dwyer’s PR Report, October 10, 2008 T-Mobile… Continue reading

Guest Blog: Doctors on TV: The IRTS Medical Editors & Correspondents Panel

Affect Strategies Media Specialist Walter Ocner attended a “meet the medical correspondents” event this week and gives us these highlights. I had the recent pleasure of helping put together a panel for the International Radio and Television Society Foundation (IRTS) titled “Doctors on TV: Medical Editors and Correspondents”. The event was held in the HBO… Continue reading

Social Media Angst: Balancing the Demands of Being a Social Media Butterfly

It seems that everyday there is a new social media network that you MUST join. Even on the social media sites that you already have a profile, there are new groups, discussions and projects that plead for your attention. Sometimes it can be so overwhelming that people are paralyzed and really don’t effectively engage in… Continue reading

Monday Morning Meeting Links, 9/7/08

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Fighting Cancer with Blogs, Detroit Free Press, September 28, 2008 New Chart: Top Tactics to Boost Online Ad Response Rates, Marketing Sherpa, September 23, 2008 PR Interview: Influence 50,000 Execs — Pitch Sales & Marketing Management Magazine, Marketing Sherpa,… Continue reading