I am giving this presentation today at PRSA’s International Conference in Detroit. The presentation covers a plethora of tech tools and services that can help make PR folk more effective, productive and efficient. View here:
PR on Steroids, by Sandra Fathi, PDF Version
View SlideShare presentation or Upload your own. (tags: prsa technology)
Allow yourself to imagine just for a moment how much easier life would be if our government agencies had a legit technology infrastructure. Now say hello to this awesome idea I just read about in BusinessWeek. Should Obama win the presidency, he’s planning to hire the first ever — and cabinet-level to boot — Chief [...]
I have recently been asked by different levels of executives, VPs to CEOs, from start-ups, small and mid size companies, about the pros of outsourcing their marketing and PR needs and what to look for when choosing a firm to work with.
I am sure the current financial turbulence has caused this question to resurface with [...]
by admin on October 14, 2008
Here are the articles we discussed as a team at our staff meeting this week. Enjoy!
For Greenspan’s Wife, Covering the Financial Crisis Is on a Case-by-Case Basis, New York Times, October 13, 2008
Tuning into “Pay to Play”, Mediaweek, October 13, 2008
Panic in PR? Not Exactly, O’Dwyer’s PR Report, October 10, 2008
T-Mobile loses 17 [...]
Affect Strategies Media Specialist Walter Ocner attended a “meet the medical correspondents” event this week and gives us these highlights.
I had the recent pleasure of helping put together a panel for the International Radio and Television Society Foundation (IRTS) titled “Doctors on TV: Medical Editors and Correspondents”. The event was held in the [...]
by admin on October 7, 2008
Here are the articles we discussed as a team at our staff meeting this week. Enjoy!
Fighting Cancer with Blogs, Detroit Free Press, September 28, 2008
New Chart: Top Tactics to Boost Online Ad Response Rates, Marketing Sherpa, September 23, 2008
PR Interview: Influence 50,000 Execs — Pitch Sales & Marketing Management Magazine, Marketing Sherpa, October 3, 2008
Banner [...]