From the monthly archives:
I read a great article this morning in The Wall Street Journal that’s worth reading: Twitter Goes Mainstream: A lot more people — and businesses — are finding new ways to tweet Yes, Twitter is creeping into the mainstream, slowly but surely…
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I am giving this presentation today at PRSA’s International Conference in Detroit. The presentation covers a plethora of tech tools and services that can help make PR folk more effective, productive and efficient. View here: PR on Steroids, by Sandra Fathi, PDF Version View SlideShare presentation or Upload your own. (tags: prsa technology)
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I had the opportunity to meet Howard Morgan a partner at First Round Capital, a venture capital firm specializing in early stage (seed) investments in technology firms. He was speaking at a networking/pitching event put on by Start Up Alpha in New York. For the low-low price of $10, there was some aggressive networking action (anxious entrepreneurs trying [...]
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Allow yourself to imagine just for a moment how much easier life would be if our government agencies had a legit technology infrastructure. Now say hello to this awesome idea I just read about in BusinessWeek. Should Obama win the presidency, he’s planning to hire the first ever — and cabinet-level to boot — Chief [...]
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I have recently been asked by different levels of executives, VPs to CEOs, from start-ups, small and mid size companies, about the pros of outsourcing their marketing and PR needs and what to look for when choosing a firm to work with. I am sure the current financial turbulence has caused this question to resurface [...]
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Here are the articles we discussed as a team at our staff meeting this week. Enjoy! For Greenspan’s Wife, Covering the Financial Crisis Is on a Case-by-Case Basis, New York Times, October 13, 2008 Tuning into “Pay to Play”, Mediaweek, October 13, 2008 Panic in PR? Not Exactly, O’Dwyer’s PR Report, October 10, 2008 T-Mobile [...]
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Affect Strategies Media Specialist Walter Ocner attended a “meet the medical correspondents” event this week and gives us these highlights. I had the recent pleasure of helping put together a panel for the International Radio and Television Society Foundation (IRTS) titled “Doctors on TV: Medical Editors and Correspondents”. The event was held in the HBO [...]
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Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Fighting Cancer with Blogs, Detroit Free Press, September 28, 2008 New Chart: Top Tactics to Boost Online Ad Response Rates, Marketing Sherpa, September 23, 2008 PR Interview: Influence 50,000 Execs — Pitch Sales & Marketing Management Magazine, Marketing Sherpa, [...]
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