From the monthly archives:

October 2008

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I read a great article this morning in The Wall Street Journal that’s worth reading: Twitter Goes Mainstream: A lot more people — and businesses — are finding new ways to tweet Yes, Twitter is creeping into the mainstream, slowly but surely…

I am giving this presentation today at PRSA’s International Conference in Detroit. The presentation covers a plethora of tech tools and services that can help make PR folk more effective, productive and efficient. View here: PR on Steroids, by Sandra Fathi, PDF VersionView SlideShare presentation or Upload your own. (tags: prsa technology) Read more [...]

I had the opportunity to meet Howard Morgan  a partner at First Round Capital, a venture capital firm specializing in early stage (seed) investments in technology firms. He was speaking at a networking/pitching event put on by Start Up Alpha in New York. For the low-low price of $10, there was some aggressive networking action (anxious entrepreneurs trying to figure out who the VCs were in the room), an insightful presentation by Howard Morgan, and a two-minute opportunity to give your elevator Read more [...]

Allow yourself to imagine just for a moment how much easier life would be if our government agencies had a legit technology infrastructure. Now say hello to this awesome idea I just read about in BusinessWeek. Should Obama win the presidency, he’s planning to hire the first ever — and cabinet-level to boot — Chief Technology Officer! Barack Obama says that the U.S. is not doing nearly enough to create jobs through technology. Shortly after he launched his campaign, the Illinois Senator promised Read more [...]

I have recently been asked by different levels of executives, VPs to CEOs, from start-ups, small and mid size companies, about the pros of outsourcing their marketing and PR needs and what to look for when choosing a firm to work with. I am sure the current financial turbulence has caused this question to resurface with intensity and be taken into careful consideration. But it is a questions that we get asked quite often. As it happens, I subscribe to Laura Lake’s newsletter at About.com: Marketing Read more [...]

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! For Greenspan’s Wife, Covering the Financial Crisis Is on a Case-by-Case Basis, New York Times, October 13, 2008 Tuning into “Pay to Play”, Mediaweek, October 13, 2008 Panic in PR? Not Exactly, O’Dwyer’s PR Report, October 10, 2008 T-Mobile loses 17 million customer details, iTnews, October 9, 2008 Editors Note: You Already Know What To Do About The Financial Crisis, bMighty.com, October 9, 2008 Wine Read more [...]

Affect Strategies Media Specialist Walter Ocner attended a “meet the medical correspondents” event this week and gives us these highlights. I had the recent pleasure of helping put together a panel for the International Radio and Television Society Foundation (IRTS) titled “Doctors on TV: Medical Editors and Correspondents”. The event was held in the HBO auditorium in New York City and brought together four of the most prominent medical correspondents on television today: Dr. Max Gomez, Read more [...]

It seems that everyday there is a new social media network that you MUST join. Even on the social media sites that you already have a profile, there are new groups, discussions and projects that plead for your attention. Sometimes it can be so overwhelming that people are paralyzed and really don’t effectively engage in any one network or group. (Personally, I already feel stretched too thin between my own ‘core’ networks between my Blog, Twitter, Facebook, Ning, LinkedIn, MeetUp, YoungPRPros…. Read more [...]

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Fighting Cancer with Blogs, Detroit Free Press, September 28, 2008 New Chart: Top Tactics to Boost Online Ad Response Rates, Marketing Sherpa, September 23, 2008 PR Interview: Influence 50,000 Execs — Pitch Sales & Marketing Management Magazine, Marketing Sherpa, October 3, 2008 Banner Ad Size and Click Rate: Bigger a Bit Better, But It’s Clicks that Count, Marketing Sherpa, September 16, 2008 Read more [...]