From the monthly archives:

November 2008

Looking Good Online – From Entrepreneur Magazine, John Jantsch

by Sandra Fathi on November 26, 2008

Not too long ago, a good friend of mine, who shall remain nameless, was having a problem with her reputation online. Although the posts were not horrible or, as my 8-year old likes to say, ‘inappropriate’, they were somewhat embarrassing to her. Moreover, they were not the kind of results that she wanted a prospective [...]

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Twitter Moms vs. Johnson & Johnson

by Yasmin Ben-Dror on November 26, 2008

In the Motrin mamma mania of the past two weeks, offended and tech savvy Twitter, blogger and YouTube mom’s brought down Big Pharma J&J McNeil Consumer Healthcare unit’s new Motrin ad that launched online and in print. The controversial “negative” ad seriously offended “babywearers” and moms nationwide who felt that it implied moms wear babies [...]

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Pepsi’s Rebrand: Reaching out to Bloggers

by Yasmin Ben-Dror on November 19, 2008

If you haven’t heard or seen yet, well, Pepsi rebranded their logo. In the hopes of getting some big initial traction in this huge marketing campaign, Pepsi reached out to 25 “influential” bloggers by hand delivering three packages over the course of an hour. The first two packages contained Pepsi cans with past logo designs [...]

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Affect Gets Back to Nature: Mohonk Mountain Company Outing

by Sandra Fathi on November 13, 2008

We had a company outing to Mohonk Mountain last month. It was a morning of learning and an afternoon of great cookies, tea and some hiking. We taunted the fish and then hiked up the Skytop Trail. It was worth the sweat. We topped off the evening with the beer samplers at the Gilded Otter [...]

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PizzaHut Goes Digital: Get Your Pizza by Phone, Web, Text or Facebook with a topping of 75 free music downloads

by Sandra Fathi on November 11, 2008

I am not sure how many college students think that it’s too troublesome to make a stodgy old phone call to get their pizza, but I love that PizzaHut is taking advantage of digital and social tools to make some dough. With everything from digital coupons to free music downloads through a partnership with eMusic, PizzaHut is warming [...]

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Monday Morning Meeting Links, 11/10/08

by admin on November 11, 2008

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Why BlackBerry Chose Election Day for Launch, Advertising Age, November 10, 2008 Finally Find Out Who LinkedIn Users Are, Advertising Age, November 10, 2008 LinkedIn Launches Powerful Events Feature, ReadWriteWeb, November 7, 2008 The Currency of Change: Obama’s Diversity [...]

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LinkedIn Grows Up: The Business Social Network Finally Adds Some Social Features

by Sandra Fathi on November 5, 2008

LinkedIn finally got a clue. I have been ‘using’ LinkedIn practically since it launched. I say ‘using’ because other than updating my profile and occasionally fending off an awkward introduction request to someone 5 steps away from me, it wasn’t very useful. I did find it helpful to be able to read the resume of [...]

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Monday Morning Meeting Links, 11/3/08

by admin on November 4, 2008

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! McDonald’s Gives Packaging a Flashy Update, Advertising Age, October 29, 2008 Evangelists Spread the Word, Web Host Industry Review, October 2008 Joe the Plumber Hires Nashville Publicity Team, Huffington Post, November 3, 2008 Google Swamped with ‘Great Idea’ Submissions, [...]

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