Trendwatching.com: Great, Thoughtful Trend Resource for PR Pros

by Leslie Campisi on December 12, 2008

tw-logo.jpgA former office mate who works in the fashion business turned me on to the site Trendwatching.com. While they offer paid consulting services and custom reporting, the free monthly briefing via RSS is exploding with trendy goodness.

The December 2008 briefing contains a preview of what the Trendwatching.com experts predict will bubble up in 2009. Feedback 3.0 really caught my attention:

FEEDBACK 3.0 (which is building as we speak) will be all about companies joining the conversation, if only to get their side of the story in front of the mass audience that now scans reviews. Expect smart companies to be increasingly able (and to increasingly demand) to post their apologies and solutions, preferably directly alongside reviews from unhappy customers. Expect the same for candid rebuttals by companies who feel (and can prove) that a particular review is unfair or inaccurate, and want to share their side of the story.

If you like what you see, be sure to grab the free monthly briefing PDFs quickly, as they do eventually expire.

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