Starting off the new year, here are some great reports from Marketing Sherpa for keeping afloat in these turbulent times. Take a read. There are some great pointers and new ideas:
– How To Defend Your Marketing Budget, Part II: Meeting Tips + Challenging Scenarios
– Special Report: Marketing During an Economic Downturn – New Data & Key Insights
– Special Report: Marketing During a Downturn, Part 2: 24 Real-Life Strategies Marketers Are Using to Handle the Slump
– New Research from Sherpa: 1,763 Marketers Reveal Top Strategies for Email in Economic Downturn
I hope they prove to be useful to you. Good Luck for ‘09!
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