I got a fresh comment on my year-old post highlighting the 2008 Bad Usability Calendar, alerting me that the 2009 version is out. Hooray! In last year’s post, my love for the calendar nearly made me overlook its origins. I’m righting that this time: the calendars are the brainchild of a Nowegian UX firm, NetLife Research.
Kudos to the team there for poking a little fun at their industry in the name of good PR. We often encourage our clients to look for opportunities to drop the veil of seriousness in order to make a media splash. This is a great case in point:
Even if user experience isn’t your thing, if you’re looking for an interesting way to promote your company’s services without coming across as heavy handed, check out the Bad Usability Calendar minisite. It features a modest About Us tab directing to the NetLife Research corporate website. The PDF calendar itself is also discreetly branded with the company’s name, URL, phone number and blog, which my upcoming Swedish language lessons should help me decode (it’s in Norwegian, though, so we’ll see. Hope I didn’t offend any Scandinavians with that statement).
Oh — and don’t forget to check out the LOLspeak version 
No related posts.
{ 0 comments… add one now }