This is an interesting case study from MarketingSherpa: How to Use Twitter to Push Your Products: Lessons from Woot
Woot.com is an online store and community that sells “cool stuff” for cheap. It has ‘one-day- one-deal’ product offer: They sell one new item per day until it is sold out or until 11:59pm central time when it is replaced.
Less than two years ago, Woot had about 2,000 Twitter followers. Followers now number 23,000. Woot’s feed is #43 on the list of Twitter feeds with the most followers, according to Twitterholic’s rankings. Overall traffic to Woot’s website has almost doubled from a week before they started the Twitter feed in 2007 to early this year…
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