Doug Simon caught up with Sandra at last week’s Business Development Institute Real-Time Communications Conference. The interview is now posted on the DS Simon Vlog.
Sandra moderated a roundtable conversation on micro-messaging tools Twitter and Yammer. In the interview, she explains the difference between the two technologies and offers tips on how to get your feet wet using them.
Updated 10:58am: Screenshot replaced with embedded video. Enjoy!
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Great video. As mentioned, it is important to think about who will respond to your tweets; to anticipate responses from relevant people and companies. A disgruntled Twitter user posted a comment about being on hold with Comcast, nowhere near resolving the problem they had with their cable, and the company responded via Twitter to help alleviate the situation. Great business-to-consumer use of Twitter.