There have been some great blogs by the Mashable folks about brands on Twitter.
Here’s the one I found most interesting by Jennifer Van Grove: “40 of the Best Twitter Brands and the People Behind Them” on how these brands use Twitter to their best advantage.
Funny, the only two identities Mashable didn’t unravel were of the people behind the Burger King and Popeyes Chicken accounts. See Abbey Klaassen’s great blog.
Conclusion: “Brands Absolutely do Belong on Twitter” blog by Lon Cohen.
If you’re not following Mashable on Twitter, you should be: @mashable
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