Yesterday we had more than 100 people attend a ‘Twitter Immersion Course: From Novice to Expert in a 2-Hour Workshop’ produced by PRSA-NY and hosted by MS&L. I led the first part of the program that was a Twitter 101 tutorial of sorts and was joined by panelists David Binkowski, senior vice president, Word-of-Mouth Marketing at MS&L Digital, and Thomas Barritt, partner and associate director of the Global Food & Nutrition Practice at Ketchum.
We covered Twitter basics from creating a user profile to using hashtags to make tweets searchable to the Twitter community. David provided attendees with case studies on how MS&L has used Twitter to generate buzz for clients, while Thomas explained the unspoken ‘rules’ of engaging in social media. To read the tweets from this event, simply search for the #tweetNY hashtag on Twitter. If you’d like to follow us on Twitter, you can find us here: @sandrafathi, @dbinkowski, and @culinarytypes.
Here is a copy of my presentation. It can be viewed here or downloaded from SlideShare.
Also, here are some of the links to sites/programs/articles that we referenced during the presentation:
Top Twitter Apps:
Twitter Search – For searching Twitter and monitoring trends
TwitterVision – To view tweets from around the world on a map
TwitPic – To post pictures straight to your Twitter account
Twitdom/TweetRank – To view top ranking folks on Twitter
Who Should I Follow – To help you find suggested folks to follow
What the Trend – Find out what topics are trending high on Twitter right now
TweetDeck – To help organize/prioritize your Twitter usage and monitoring (Desktop application)
Reference Materials:
The Most Popular Twitter Apps According to the Blogosphere
Common Craft’s Twitter in Plain English (Video)
Brian Solis: Twitter Tools for the Community
Pistachio Consulting: Twitter for Business
Caroline Middlebrook: The Big Juicy Twitter Guide
Hope you find it useful!
UPDATE 2/27: David Binkowsky’s presentation for this event is now available on SlideShare
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