From the monthly archives:

April 2009

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You might say we’re software-as-a-service happy at our office. Whether it’s Harvest for time-tracking, Vocus for managing relationships with journalists, Campaigner for email campaigns, SurveyMonkey for surveys…the list goes on and on. There is only one important business itch that remains unscratched: finding the right Web-based CRM provider to help us manage our new business leads. Salesforce confounds me. It’s too much, too soon. Zoho must be appealing to those who are looking for a cheap Read more [...]

Girls Write Now is a New York City-based nonprofit that matches high school girls with professional women writer mentors. They are a fantastic organization that has received their fair share of great press (this recent New York Times article comes to mind), and I just received word that tonight Thursday night they’ll be on the NBC Nightly News! Sandra and I have been working closely with Girls Write Now’s Executive Director, Maya, and Communications Consultant, Sarah, on the organization’s communications Read more [...]

Everyone knows that job candidates are flooding the market right now. There are jobs out there, but standing out in a sea of experienced, qualified applicants can be difficult, but not impossible. Social media offers a plethora of opportunities for marketers to reach consumers and businesses, but it also offers job candidates a direct line of communication to corporations and hiring managers. Here are some tips for would-be new hires – both to stand out in the crowd and find the job opportunities Read more [...]

Marshall Kirkpatrick just wrote a great post on ReadWriteWeb about Twitter and CRM, using Comcast as an example. I could have written about 30 different posts of my own in response. But I keep coming back to this one question: Where does PR end and customer service begin? One of the most interesting aspects of Twitter is that it provides a neutral playing ground for every type of communications agenda. I often find myself arguing that the next wave of successful social networking sites will specialize Read more [...]

Yesterday morning, I sent an email around to the team with a link to TechCrunch’s April Fools tech PR roundup. My initial reaction to the post was, Oof. We missed the boat. Then I scrolled. And scrolled. And scrolled. I didn’t take time to tally them up, but there are dozens, if not hundreds, of goofy April Fools Day PR stunts mentioned. Here’s the question: is getting mentioned in passing on TechCrunch’s April Fools roundup a PR win? And, even if it is, isn’t it like winning on a technicality and Read more [...]