From the monthly archives:

May 2009

HootSuite: Nifty Little Twitter Tool

by Yasmin Ben-Dror on May 29, 2009

Here’s a new tool for Twitter that we just came across called HootSuite. The great thing about this is that it allows you to manage multiple Twitter profiles, and if you have a few people tweeting for your organization, you can add multiple “tweeters”. How it works is that one person is designated [...]

{ 0 comments }

PRSA-NY Honors Sandra with Big Apple President’s Award

by Leslie Campisi on May 22, 2009

Yesterday was a big day down at the Affect Strategies homestead. Our beloved Sandra Fathi was honored by PRSA-NY at the 2009 Big Apple Awards.
Current PRSA-NY President Deborah Radman gave Sandra kudos for working tirelessly to help the chapter embrace technology in the practice of PR.
We had an amazing time at The Rainbow Room (which, [...]

{ 10 comments }

Majority of Marketers Believe No Experience Needed to be a Social Media Expert? Yeah, Right…

by Yasmin Ben-Dror on May 18, 2009

Just to add to Sandra’s great blog on May 15th on “5 Tips on Finding the Right Social Media Advisor or Agency for Your Company”, MarketingSherpa posted a chart on this: “Majority of Marketers Believe No Experience is Needed to be a Social Media Expert”
I have to provide you with the full summary – its [...]

{ 0 comments }

5 Tips on Finding the Right Social Media Advisor or Agency for Your Company

by Sandra Fathi on May 15, 2009

There are so many folks coming out of the woodwork these days that claim to be social media experts. It’s hard to know who’s a snake oil salesman and who really has the good stuff. For the most part, a social media expert needs to be more than someone who’s anointed themselves with the title. [...]

{ 3 comments }

Latest Nielsen Research: Twitter Retention Rate Low and I ask, “So What?”

by Yasmin Ben-Dror on May 4, 2009

For those who are following me on Twitter (@yasminbendror), I know I tweeted about this, but I have the need to write more that 140 characters!
So, David Martin, Vice President, Primary Research at Nielsen Online – a research company that delivers audience and Internet measurement metrics – released some interesting data last week on his [...]

{ 0 comments }

Gotham Media Ventures Breakfast on Gaming

by Leslie Campisi on May 1, 2009

Yesterday’s Gotham Media Ventures breakfast on the future of gaming was expertly moderated by former Activision exec and current President of E-Line Ventures Alan Gershenfeld. It was the type of event you don’t mind rolling out of bed an hour early for — great panelists, smart attendees, and frank conversation. And it was free!
I took [...]

{ 0 comments }

Reflections on South Africa

by Yasmin Ben-Dror on May 1, 2009

My absence in the TechAffect blog is due to my month-long trip to South Africa. As you may know from my bio, I was born and raised in South Africa and left solo at the age of 24 (that’s a whole other story), leaving my family there. Of course, I have been back quite [...]

{ 2 comments }