Here’s a new tool for Twitter that we just came across called HootSuite. The great thing about this is that it allows you to manage multiple Twitter profiles, and if you have a few people tweeting for your organization, you can add multiple “tweeters”. How it works is that one person is designated to be the administrator of the accounts, and that person can give other people the authority to edit and make changes to individual accounts.
You can also pre-schedule tweets that can be mixed in with your real-time tweets. For example, scheduling informative content to be posted periodically throughout the day that will provide value and be interesting to your followers. Nice feature.
There’s a cool stats/analytics tab to track click-throughs on your links and to monitor which messages perform best with your followers (you need to use their ow.ly URL shortener).
The interface is very user-friendly. The @replies, RT, DM and other convenient feature buttons are very accessible. It just takes a few minutes of playing around to familiarize yourself with it and you and your other designated tweeters can be up and tweeting in no time.
Read the HootSuite blog for lots of tips and new features and follow them on Twitter @hootsuite, of course !
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