Comments on: Bad Tweet: When Good Companies Give Bad Tweets http://www.techaffect.com/2009/08/13/bad-tweet-when-good-companies-give-bad-tweets/ Affect Strategies' PR & Marketing Blog for Technology Companies Fri, 20 Jan 2012 06:19:30 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: bestbadtweets http://www.techaffect.com/2009/08/13/bad-tweet-when-good-companies-give-bad-tweets/comment-page-1/#comment-88642 bestbadtweets Mon, 19 Sep 2011 19:49:31 +0000 http://www.techaffect.com/?p=843#comment-88642 if you find a bad tweet please reply on twitter and mention @bestbadtweets. It will be entered into the community voting pool of bad tweets. if you find a bad tweet please reply on twitter and mention @bestbadtweets. It will be entered into the community voting pool of bad tweets.

]]> By: Anne http://www.techaffect.com/2009/08/13/bad-tweet-when-good-companies-give-bad-tweets/comment-page-1/#comment-44040 Anne Mon, 21 Sep 2009 16:10:50 +0000 http://www.techaffect.com/?p=843#comment-44040 Great post! Incidentally, never buy an expensive item at Sears and then, for good reasons, try to cancel the order and get a refund. It took them MONTHS, and lots of phone-calls (leading eventually to their top management) before they refunded us money we paid for a refrigerator we ended up not needing. A cautionary word. Great post! Incidentally, never buy an expensive item at Sears and then, for good reasons, try to cancel the order and get a refund. It took them MONTHS, and lots of phone-calls (leading eventually to their top management) before they refunded us money we paid for a refrigerator we ended up not needing. A cautionary word.

]]> By: Sandra Fathi http://www.techaffect.com/2009/08/13/bad-tweet-when-good-companies-give-bad-tweets/comment-page-1/#comment-41550 Sandra Fathi Fri, 14 Aug 2009 17:05:11 +0000 http://www.techaffect.com/?p=843#comment-41550 Hi Erin, Thank you for your quick and thorough response. It's great to see a company respond quickly and openly when it comes to online criticism. Kudos to you and Sears for monitoring and participating in the social media conversation. As we discussed on our phone call, often companies with good intentions can see a social media campaign hijacked for nefarious purposes. I am glad to know that Sears has stepped in to stop the spam (see blog post update at bottom) and that it takes social media very seriously when it comes to brand and community building. Regards, Sandra Hi Erin,
Thank you for your quick and thorough response. It’s great to see a company respond quickly and openly when it comes to online criticism. Kudos to you and Sears for monitoring and participating in the social media conversation.

As we discussed on our phone call, often companies with good intentions can see a social media campaign hijacked for nefarious purposes. I am glad to know that Sears has stepped in to stop the spam (see blog post update at bottom) and that it takes social media very seriously when it comes to brand and community building.

Regards,
Sandra

]]> By: Erin McDaniel http://www.techaffect.com/2009/08/13/bad-tweet-when-good-companies-give-bad-tweets/comment-page-1/#comment-41548 Erin McDaniel Fri, 14 Aug 2009 16:30:06 +0000 http://www.techaffect.com/?p=843#comment-41548 Sandra, you are right to be angry about what happened today on Twitter. Sears does understand that tricking people into reading their Twitter posts is spam – and bad business. To explain: we did ask bloggers to write about our Back to Campus campaign, and we paid them for this. They are required to identify these posts as sponsored content. We did not ask, nor pay, for anyone to tweet about our Back to Campus campaign; some of the bloggers decided to share their knowledge of the campaign on Twitter on their own initiative. They included a #spon tag to indicate that they had at one point been paid to share the promotion with their readers. It seems that some individuals saw an opportunity – and unbeknownst to us and without authorization – opted to include individual Twitter handles in their posts in an effort to possibly be paid by the click. This was never something we, nor the agency we work with for the sponsored blog postings, intended to happen nor consider appropriate behavior. As I mentioned in my Twitter response, we have alerted Twitter to this situation and identified the accounts as illegitimate. All of this said – we have paid people to share other promotions and information with their followers on Twitter. When we do this, we require they identify their posts as sponsored content and we make every effort to ensure the individual is someone who provides meaningful information, not spam. We are all learning in this new social media world and will continue to adapt and adjust as we face new challenges and opportunities. Today was certainly a learning experience. Your insight and suggestions on appropriate Twitter behavior are good ones. It really is about etiquette and so often, when the conversations happen with technology in between the participants, that can be forgotten. Its always good to have a reminder as you’ve provided. My apologies again for the inconvenience Thanks, Erin Sandra, you are right to be angry about what happened today on Twitter. Sears does understand that tricking people into reading their Twitter posts is spam – and bad business. To explain: we did ask bloggers to write about our Back to Campus campaign, and we paid them for this. They are required to identify these posts as sponsored content.

We did not ask, nor pay, for anyone to tweet about our Back to Campus campaign; some of the bloggers decided to share their knowledge of the campaign on Twitter on their own initiative. They included a #spon tag to indicate that they had at one point been paid to share the promotion with their readers. It seems that some individuals saw an opportunity – and unbeknownst to us and without authorization – opted to include individual Twitter handles in their posts in an effort to possibly be paid by the click. This was never something we, nor the agency we work with for the sponsored blog postings, intended to happen nor consider appropriate behavior. As I mentioned in my Twitter response, we have alerted Twitter to this situation and identified the accounts as illegitimate.

All of this said – we have paid people to share other promotions and information with their followers on Twitter. When we do this, we require they identify their posts as sponsored content and we make every effort to ensure the individual is someone who provides meaningful information, not spam. We are all learning in this new social media world and will continue to adapt and adjust as we face new challenges and opportunities. Today was certainly a learning experience.

Your insight and suggestions on appropriate Twitter behavior are good ones. It really is about etiquette and so often, when the conversations happen with technology in between the participants, that can be forgotten. Its always good to have a reminder as you’ve provided.

My apologies again for the inconvenience

Thanks,
Erin

]]> By: Sasha H. Muradali http://www.techaffect.com/2009/08/13/bad-tweet-when-good-companies-give-bad-tweets/comment-page-1/#comment-41507 Sasha H. Muradali Thu, 13 Aug 2009 20:45:08 +0000 http://www.techaffect.com/?p=843#comment-41507 It's horrible isn't it? Look at this --> http://twitter.com/americandream09/status/3270106477 That person does it to me ALL the time. The first time I thought it was nice and special. How quickly I learned how wrong I was. He does it to EVERYONE ALL THE TIME. Great article Sandra :) It’s horrible isn’t it?

Look at this –> http://twitter.com/americandream09/status/3270106477

That person does it to me ALL the time. The first time I thought it was nice and special. How quickly I learned how wrong I was. He does it to EVERYONE ALL THE TIME.

Great article Sandra :)

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