Practical advice and down-to-earth expectations on launching and running a Twitter campaign by Yasmin and Katie. For the past few months, my colleague, Katie Safrey, and I have been drowning deeply immersed in launching and running some exciting (and successful) social media programs for our clients. We have finally surfaced to take a breath, and… Continue reading

Guest Blog: BDI B2B Social Communications Conference Wrap-Up

Thanks to new Affect Strategies team member Danielle Modzelewski for sharing her insights! On Wednesday, I was lucky enough to attend the Business Development Institute‚Äôs B2B Social Communications conference. As an inexperienced conference-goer, I admit that I was a little wary of a full morning of presentations and discussions but was pleasantly surprised by the… Continue reading