Simple Social Media Measurement Matrix – Ready to Measure

If you are engaging in social media, you should be measuring the results of your work. Although social media is often ‘free’, your time and efforts are not. Therefore, any social media program should measure the value of its investment. There are many areas to measure that are more qualitative than quantitative, but here is… Continue reading

Pour Some Bourbon on Me (The Knob Creek Story)

In my home, we’re Knob Creek drinkers. Knob Creek is a “Kentucky Straight Bourbon Whiskey” (that I do not recommend drinking in large doses). We buy a bottle once a year and slowly drink our way through it – and obviously don’t think much of it, or about the company that’s producing and bottling it…. Continue reading

Build Your Brand the Social Way

An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include: Have a voice and stay on message (themes) Be authentic, honest & ethical Get ready… Continue reading