From the monthly archives:

December 2009

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If you are engaging in social media, you should be measuring the results of your work. Although social media is often ‘free’, your time and efforts are not. Therefore, any social media program should measure the value of its investment. There are many areas to measure that are more qualitative than quantitative, but here is a simple Social Media Measurement Matrix designed to facilitate side-by-side comparison of social media accounts as well as momentum over time. This matrix enables easy reporting Read more […]

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In my home, we’re Knob Creek drinkers. Knob Creek is a “Kentucky Straight Bourbon Whiskey” (that I do not recommend drinking in large doses). We buy a bottle once a year and slowly drink our way through it – and obviously don’t think much of it, or about the company that’s producing and bottling it. Until last October, when a mysterious package from the Knob Creek distillery arrived at our doorstep… Enclosed was a letter that said “Thanks for nothing” and informed me that Read more […]

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An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include: Have a voice and stay on message (themes) Be authentic, honest & ethical Get ready for a long-term commitment Provide value, not noise Aim for quality, not quantity Share & play nice in the social media sandbox Bring online Read more […]

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