An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include:
- Have a voice and stay on message (themes)
- Be authentic, honest & ethical
- Get ready for a long-term commitment
- Provide value, not noise
- Aim for quality, not quantity
- Share & play nice in the social media sandbox
- Bring online relationships offline
- Measure, tweak, repeat
To learn more, read the full article here.
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