True Life: I’m Going to CES

I’m leaving for CES tonight and I’m not gonna lie….I can’t wait. I’ve never been, and so far I’ve heard some mixed reviews ranging from, “That’s AWESOME” (from a co-worker) to “OH GOD that’s torture,” (from a vendor coordinating media opportunities at the show). I have to admit that I love tradeshows, and I’d rather be an exhibitor than an attendee any day. I’ll also be accompanying a client and working with them to secure media opportunities on-site — all good things if you ask me.

So, in the spirit of my excitement, I’ve set some goals for the next few days:

1. Demonstrate the value of social media at a large-scale tradeshow. I’ll be tweeting on behalf of my client from the show, and I’m hoping to use Twitter to meet  bloggers and journalists. I’ll also be in attendance at Thursday night’s tweet-up at the Hilton. I want to show my client how valuable social media can be to make connections, network and generate media coverage.

2. Meet journalists – make connections. Yes, I’ve set social media high on the priority list, but I do believe in the value of shaking hands and talking in-person. I’m excited to meet journalists and bloggers in the tech space, learn from them and expand my network.

3. Get as many interviews and write-ups for my client as possible. Obviously.

4. Stay away from the blackjack table. Well, that may be a personal goal.

I’ll be doing my best to tweet in real-time from the show (follow @ksafrey to keep up with me) and I’ll try and post some blog updates and pictures while I’m there.

Oh, and if you want to help me achieve goal #4, shoot me an email.

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Tagged as: CES, Consumer Electronics Show, PR, PR Blogs, Tradeshow