From the monthly archives:

February 2010


It’s hard to believe that it has been almost eight months since I started full time as an assistant account executive at Affect Strategies. Having only graduated this past May, I have not only learned a tremendous amount about PR and marketing, but have experienced the fast-paced and dynamic environment of an agency. Now, days into my new role as an account executive, I look back at some of the key lessons I have learned in my first year working at an agency: Maintain an Read more [...]

At long last, we have reached our final Social Media Week 2010 post. This one comes from Affect Strategies Assistant Account Executive, Antoniette Pemberton, who has already put some of the healthcare social networking sites mentioned in her post to use. Social media is continuously changing the way we receive information and interact with each other. Like many, I turn to my friends and colleagues when considering a purchase, looking for a new restaurant and especially when searching for a good Read more [...]

Blogging Your Way Into a Job

by Sandra Fathi on February 10, 2010

Jessica Dickler writes the Hired! blog for CNNMoney. Her most recent post tells the story of how a pilot received multiple job offers after building an online network and blogging about his experience. Jessica contacted me about the story and asked my opinion on his approach and using social media to source a job. I also reached out to my Twitter friends who were generous enough to share their stories on how they are using social media to advance their professional career. It was inspiring to hear Read more [...]

Throughout Social Media Week, it has become increasingly obvious that companies understand what social media is and how it works. However, are these companies really listening to what is being said about their brand? Yesterday morning, I attended a panel discussion on The Road from Listening to Activation, which discussed how mining and analyzing conversations can be used to develop a strong activation strategy between brands and their audience. Read about my takeaways from this discussion on the Read more [...]

Real-time updates, instant analysis and interaction with sports fans as the game is played – social media has completely changed the landscape of how sports are covered and written about. Pete Cataldo, account executive at Affect Strategies, shares his insights from a Social Media Week panel of five well-known sports journalists on how their roles have evolved … and what it means from a PR standpoint. Read the full post on the Johnson King blog! Read more [...]

What have you learned so far during Social Media Week? Our next social media-themed blog post comes from Jonathan Mathias, senior account executive at Johnson King. Johnson King, our partner, is a European technology PR agency headquartered in London. The Advancement of Twitter By Jonathan Mathias Since signing up to Twitter two years ago, I’m now following over 400 different accounts – something which recently led to an alarming crisis of confidence and a subsequent Read more [...]

Earlier this week I had the privilege of attending the Publicity Club of New York’s “The Wall Street Journal, Et. Al.” Social Media Week panel discussion. As I sat down to eat my dry chicken breast and salad, I noticed that I was one the younger people in the room. I couldn’t help but think to myself, “This isn’t exactly the audience I expected at social media week?” Boy, did they make me looks stupid. Turns out social media tools are no longer just for the young and nimble, but everyone Read more [...]

A friend and colleague of mine recently shot me an email asking me how can he gain more followers on Twitter. As I started to respond, I realized that although there were many resources available, my quick and dirty response could help some other folks as well. So, here is my best/shortest advice on gaining more Twitter followers: Follow folks who are going to be interested in what you have to say. (For the non-rock stars among us, there is a direct correlation between the number of people you Read more [...]

How are you celebrating  Social Media Week? We are bringing you fresh social media week-themed posts all week from our partner, Johnson King, a European technology PR agency headquartered in London. Today’s installment is a collaboration between Johnson King’s Tom Kirkham, account manager, and Jonathan Mathias, senior account executive. Keep an eye out for more updates from our friends in the UK later this week! Social Media Week: the ROI question – what do we actually Read more [...]

Do you manage social media programs for your clients? What’s your strategy? On Monday night, I attended the #SMPR event in NYC where I was able to hear from a panel of local PR practitioners (moderated by Affect’s own Leslie Campisi) who are responsible for managing their agency’s social media efforts. Read about my takeaways from the event on the Johnson King blog! Read more [...]