From the monthly archives:

March 2010

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Measurement. ROI. Impressions. These are words that normally sound like sweet sweet melodies to a marketer’s ears. However, when we’re using them in the context of social media – that sweet melody can quickly mutate into the sound created by a bad American Idol audition. Sure, implementing social media is one thing, but how are you going to measure it? And more importantly, how are you going to demonstrate its value to your clients? Although social media is often categorized as a marketing Read more [...]

It’s always reassuring to attend a great networking event. As prospective members of WOMMA, my colleague Kaylen and I (Danielle) attended our first WOMMA Wine Wednesday, which was hosted by Converseon. Leaving with business cards, new insights about social listening and bellies full of delicious cheese, we deem it a great event all around. Although there was little programming, we were fortunate enough to network with a variety of people in different industries. The director of communications Read more [...]

When I heard Kate Gosselin was going to be on the upcoming season of “Dancing with the Stars”, the first thought that came to mind was, “overexposed much?” Kate rocketed from frumpy housewife and mother of eight to reality TV darling in a few short years. Her very public marital problems and subsequent divorce were splashed across tabloids all over the country. In late 2009, after publishing two books, appearing in a weekly reality show and a very public relationship, America spoke: they Read more [...]

The answer is a resounding YES. You should always share your budget – and share it as early as possible in your discussions with prospective firms so that you both understand the ‘rules of engagement.’ There are folks that think that if they share their budget numbers, the vendor might try to price gouge or charge the maximum fee. The smart firms, and the good firms, need to know what the parameters are in order to put together a proposal that is creative, maximizes value, meets client objectives Read more [...]

One of the aspects I like most about working in public relations is interacting with the media. During my time in the industry I’ve been able to cultivate some great relationships with journalists, bookers and producers that have really helped my clients (and let’s not kid ourselves, myself as well). It’s rewarding to work with people you like and respect and make everyone in the process (yourself, the journalist and the client) happy. Because I enjoy working with the press so much, Read more [...]

This past Wednesday I attended the 2010 Media Relations Best Practices Summit, presented by Ragan’s PR Daily and PRSA at the Con Edison building in New York City. One session that I found particularly helpful was the PRBreakfast Club lunch panel, which featured a group of young PR pros who presented “35 ideas in 30 minutes: the best social media ideas from 2010 young PR Pros.” This session was packed with great tips on how companies and brands can harness the value of traditional media and Read more [...]

I recently attended a PRSA-NY event entitled “Regulatory Scrutiny of Social Media” that was co-hosted by Michael Lasky, Partner, Co-Chair Litigation, Public Relations Law at Davis & Gilbert LLP. Michael shared some sage advice during the session on everything from the impact of FTC regulations on marketers and PR folks in social media to crafting a social media policy for your organization. I found his advice straightforward and simple to understand and follow if you are working in a corporation Read more [...]