How Will We Measure It? Social Media vs. Advertising

Measurement. ROI. Impressions. These are words that normally sound like sweet sweet melodies to a marketer’s ears. However, when we’re using them in the context of social media – that sweet melody can quickly mutate into the sound created by a bad American Idol audition. Sure, implementing social media is one thing, but how are… Continue reading

Wine, Wisdom and WOMMA: What’s New in Social Listening

It’s always reassuring to attend a great networking event. As prospective members of WOMMA, my colleague Kaylen and I (Danielle) attended our first WOMMA Wine Wednesday, which was hosted by Converseon. Leaving with business cards, new insights about social listening and bellies full of delicious cheese, we deem it a great event all around. Although… Continue reading

When to Say When: Kate Gosselin’s Overexposure

When I heard Kate Gosselin was going to be on the upcoming season of “Dancing with the Stars”, the first thought that came to mind was, “overexposed much?” Kate rocketed from frumpy housewife and mother of eight to reality TV darling in a few short years. Her very public marital problems and subsequent divorce were… Continue reading

Money, Money, Money: Should you share your budget when asking for PR or marketing proposals?

The answer is a resounding YES. You should always share your budget – and share it as early as possible in your discussions with prospective firms so that you both understand the ‘rules of engagement.’ There are folks that think that if they share their budget numbers, the vendor might try to price gouge or… Continue reading

Media Relations 101: Focus on Relating

One of the aspects I like most about working in public relations is interacting with the media. During my time in the industry I’ve been able to cultivate some great relationships with journalists, bookers and producers that have really helped my clients (and let’s not kid ourselves, myself as well). It’s rewarding to work with… Continue reading

Social Media Tips and Takeaways from the 2010 Media Relations Best Practices Summit

This past Wednesday I attended the 2010 Media Relations Best Practices Summit, presented by Ragan’s PR Daily and PRSA at the Con Edison building in New York City. One session that I found particularly helpful was the PRBreakfast Club lunch panel, which featured a group of young PR pros who presented “35 ideas in 30… Continue reading

Writing a Social Media Usage Policy – The Lawyer & The Marketer’s Perspective

I recently attended a PRSA-NY event entitled “Regulatory Scrutiny of Social Media” that was co-hosted by Michael Lasky, Partner, Co-Chair Litigation, Public Relations Law at Davis & Gilbert LLP. Michael shared some sage advice during the session on everything from the impact of FTC regulations on marketers and PR folks in social media to crafting… Continue reading