Last week’s release of the iPad was met with long lines outside Apple stores throughout the country and rumors that Apple has been withholding product from stores to increase the hype around the release. Apple buzz engine has been revered in the PR and marketing communities, and the general public for that matter, since the iPod launch back in 2001. But their product launches of late, have been met with increasing resentment from the media. The recent iPad launch had been buzzed about for months culminating in a press release touting more than sold-out pre-order, analyst’s reports of 10 million to be sold in 2010 and not to be outdone, a full episode’s of one of this year’s hottest sitcoms, “Modern Family” dedicated to the love of the iPad.
PR practitioners and journalists have begun to take sides. Many feel that Apple’s public relations and product marketing is flawless, while others feel that media strategy should be more inclusive and that hype at the expense of the truth is not to be respected.
These are some interesting articles about Apple’s PR and marketing:
“Apple iPad Launch Finds PR Hitting On All Cylinders” http://www.mediabistro.com/prnewser/news/apple_ipad_launch_finds_pr_hitting_on_all_cylinders_156543.asp
“Apple Launches iPad To Deafening Hype” http://www.mediabistro.com/prnewser/news/apple_launches_ipad_to_deafening_hype_150197.asp
“Flawed Debut, but Apple’s IPad Is the Future of Computing” http://adage.com/digital/article?article_id=141820
“Apple Most Admired Among Brands” http://www.prnewsonline.com/news/13788.html
What do you think about Apple’s buzz machine? Leave a comment below!
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