From the monthly archives:

July 2010

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As a self-proclaimed comic and video game geek, this past weekend gave me the opportunity to completely embrace that side of my personality – San Diego Comic-Con (SDCC).  I know the images that appear in many people’s minds when they hear about Comic-Con; people dressed up in odd costumes, rabid fans trying to get in front of their favorite writers or stars, and even some violence this year.   Although I did take the opportunity to geek out, the PR/marketing pro in me never left and neither Read more […]

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Following the popularity of our Social Media Six-Pack earlier this year, the Affect team is excited to officially release the Social Media Successes Series- a compilation of top tip sheets on best practices and effective strategies for businesses engaging in social media. Each of these tip sheets focuses on a different social media platform or topic, offering strategies and tactics to help businesses leverage social media in order to boost their online presence, connect with target markets and Read more […]

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PR 101 With TEBC

by Julia Gaynor on July 22, 2010

Yesterday I spoke to the business-savvy teens of Teen Entrepreneur Bootcamp (TEBC) about the basics of PR. They were eager to learn and I was eager to share my passion for the craft. We talked about what PR is, how companies can leverage it as part of a marketing program and the in’s and out’s of dealing with the media. After the presentation, they worked on drafting a press release announcing the opening of their espresso bar, which I have no doubt will be great. A fun time was had by all and Read more […]

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John Bell head of Ogilvy PR’s global digital practice provides a great overview of the success factors of the Old Spice social media campaign. He asks the three critical questions: Was it successful? What about it made it so? No, was it really successful like did it drive sales? Too many companies undervalue the follow, like or link. They don’t comprehend that customers are willing to give brands a social commitment – as long as they get something of value in return. The transaction can Read more […]

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Public relations pros are masters when it comes to crafting witty headlines. However, it’s important not to confuse the window dressing with the actual window. Without getting too postmodern/signifiers that signify nothing on you, let me offer this gentle reminder: a great headline is not the same thing as a great argument. While this lapse in judgment can negatively affect your pitching, whatever you do, don’t let it seep into your personal communications. When you find yourself talking in sound Read more […]

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Teen Entrepreneur Boot Camp (TEBC), a wonderful organization based here in NYC, has been nice enough to ask me to come speak to them about public relations. TEBC is a non-profit that teaches young people about entrepreneurship through the real life experience of starting a business. The program enables them to launch their own business over a two week period. I will be speaking at four sessions this summer. My first presentation will be next Wednesday to Retail & Franchising Workshop group. Read more […]

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For this post, I thought I would share with you some of the Affect team’s favorite articles and blog posts that we have read in the past week. They cover a bunch of different topics in PR, marketing and social media and offer valuable insight into the latest trends and best practices in these industries. Check them out! 1. The Rise to the Top Blog- “5 Predictions on the Future of Marketing, PR and Advertising Agencies” 2. B2B Magazine Online- “Twitter worth the extra effort” 3. Read more […]

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This week’s latest tweet debacle comes to us from CNN’s former Senior Editor of Mideast Affairs, Octavia Nasr. She was fired from CNN after tweeting “Sad to hear of the passing of Sayyed Mohammed Hussein Fadlallah… One of Hezbollah’s giants I respect a lot.” Unfortunately, since Mr. Fadlallah was considered a controversial figure with ties to the terrorist organization Hizbollah, CNN felt that her comments compromised her credibility as a reporter and let her go. Stirring up some serious Read more […]

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Today’s blog post is brought to you by Kate Lee, an account exec here at Affect.  Kate works on both public relations and social media accounts for our clients. This week, along with some of my Affect colleagues, I had the wonderful opportunity to attend the Bulldog Reporter Media Relations Summit. We met one-on-one with journalists, learned about some of the newest PR and marketing technologies and attended keynote sessions. One of the most interesting sessions I attended was “The Read more […]

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