From the monthly archives:

October 2010

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from Who Low Media LLC on Vimeo.As newly christened WOMMA members, on Wednesday night we had the pleasure of hosting our first “WOMMA Wine Wednesday.” A networking event designed to bring WOMMA members together over delicious wine and cheese, we were excited to produce the event as well as to have our very own Sandra Fathi and Leslie Campisi present on “Driving Sales Through Social Media: A B2B Case Study.” How B2B marketers can drive true ROI via social media was a hot topic at the event, Read more […]

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In PR, we speak to a lot of people. I’m not talking about reporters and bloggers (because that’s a given) but the countless other folks involved in our clients’ PR, marketing, and sales departments that we strategize with day-in and day-out to make our efforts successful. To say that PR is a collaborative effort is an understatement. But with that, what we can sometimes lose sight of is how our work impacts other groups on the client side – the product development, finance and HR teams, Read more […]

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I’ve been reading the discussions surrounding The Social Network (we’ve even covered it here on the Tech Affect), and until now I’ve avoided joining the conversation because I’ve felt like the movie was trying to position what I consider a non-story as an overly-intense drama. After seeing the movie, I haven’t changed my mind about that (smart guy creates something, gets rich and then gets sued….nothing new there), but I found myself walking out of the theater thinking about the brain Read more […]

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After a long day at the PRSA International Conference’s Leadership Assembly, I wanted to share a few thoughts on PRSA. I know that few folks outside of PRSA understand the value of the organization. However, for the lucky few that come to these meetings, you understand. When you are in the room with the nation’s brightest, most dedicated and talented PR folks – you want to be in their company, you are inspired by them and you challenge yourself to be the best PR practitioner possible. Through PRSA Read more […]

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Our agency recently joined the Word of Mouth Marketing Association (WOMMA) and we’ve quickly become strong supporters of the organization’s mission to advance and advocate the discipline of credible word of mouth marketing, both offline and online. Therefore, we’ve decided to host our first WOMMA Wine Wednesday event on October 27 here at the Affect offices. This event is a free networking opportunity designed to bring together word-of-mouth marketing professionals and the WOMMA member community Read more […]

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Wikipedia defines “journalism” as the investigation and reporting of events, issues, and trends to a broad audience. As detailed in the classic book All the President’s Men, journalists have had a long and celebrated history of exposing critical information for the greater good of society. Yet with the rise of social media, consumers are now more than ever tapping their social networks of friends and colleagues for recommendations on everything from what movie to see this weekend to what kind Read more […]

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Five reasons why the movie is good for business I’ll admit it: when The Social Network opened on Friday, I was one of the first in line to catch a showing. And not only because I’m a pop culture junkie who spends a good chunk of my day working on Facebook for my clients, but because I had also done my due diligence and read up on the movie and its real-life characters in Vanity Fair, New York Magazine and on a thousand tech blogs. I was intrigued. The movie chronicles the birth of theFacebook, Read more […]

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