the impact of social media on attention

The past decade has witnessed a momentous transformation in the way people interact and exchange information with each other. Content is now co-produced, shared, classified, and rated on the Web by millions of people, while attention has become the ephemeral and valuable resource that everyone seeks to acquire. – Bernardo A. Huberman Last week, I… Continue reading

Dusting the Cob Webs off Your Trade Show PR Strategy

My client recently attended CES, one of the biggest trade shows of the year and an extremely noisy show from a media standpoint. Although I’ve promoted dozens of clients’ trade show presences, CES is undoubtedly the most challenging technology show of the year in which to make a splash, reminding the most skilled PR practitioner… Continue reading

Taking Time to Think – a No Brainer

I recently read an interesting article about how taking time to think can make you a better leader. Now I know a lot of you are going to think this is obvious and something we do automatically.  However, I have found that as our jobs become routine and more and more based on instinct, we… Continue reading

LANDLINE TV AND AFFECT STRATEGIES TEAM UP

Earlier this week, we made an exciting announcement about our partnership with video New York-based production company Landline TV! Landline specializes in viral comedy and in recent years has quickly become a top source for humor on the web. The company has released hundreds of shorts both independently and for partners such as College Humor,… Continue reading

Turning a Customer Service #FAIL Around: The Dos and Don’ts of Customer Service on Social Media

I was checking my e-mail when it happened. The dreaded cancellation notice of an online purchase from Best Buy, just minutes before I was heading out to pick-up the new flat screen TV I ordered for in-store pick-up. I was extremely frustrated, so I went to Twitter to make it public that my TV had… Continue reading