From the monthly archives:

March 2011

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Sometimes you attend a conference and attend a keynote session. As someone in the session tweeted, “once in a while that keynote becomes a key moment.” That’s how I felt after attending Jennifer Aaker’s session at the Web 2.0 Expo in San Francisco yesterday. Jennifer is a social psychologist and marketer and Professor at Stanford University’s Graduate School of Business. Her topic yesterday focused on ‘The Dragonfly Effect’, the title of her new book, that examines how can small acts create infectious Read more [...]

Next week, the Web 2.0 Expo, known throughout the tech industry as one of the premier conferences for the digital economy, will take place in San Francisco. Now in its fifth year, the show bills itself as being “for the builders of the next-generation web: designers, developers, entrepreneurs, marketers, and business strategists.” Affect’s own president and founder, Sandra Fathi, will be leading a session titled, “Social Media & Integrated Marketing Programs: How to Monitor, Measure Read more [...]

With March quickly coming to an end, I thought it would be a good time to give my fellow Affect-ers a shout out for a job well done. 2011 has been extremely busy thus far, and I’m constantly impressed at how we always tackle media relations head-on and are able to move the needle for our clients. Whether it’s staying on top of the latest industry trends, working with clients to uncover new and interesting angles, or coming up with out-of-the-box ideas to help get their messages across to the media, Read more [...]

A little over a month ago, Facebook announced that it would be switching up its Facebook fan pages, offering a new layout and extra capabilities for administrators. While not all of the fan pages appear to be using this new format, soon every administrator will. But fret not; this is a great thing for those running a company page. The new format allows administrators to proactively connect to more people, businesses and networks. It helps spread the word of mouth on campaigns while also allowing Read more [...]

We’re a few weeks in to The New York Intern Project, our contest co-sponsored by Strutta to find our summer 2011 intern, and the race is on to garner the most votes and become one of our six finalists! We’ve received more than 30 entries to date, and I’ve really enjoyed browsing the entries so far. As such, I thought it might be fun to get some insight from our esteemed judges on the entries that have caught their eyes – and what will make their final decisions in the end. Here are Read more [...]