From the monthly archives:

August 2011

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When I got engaged a few months ago, I promised myself that I would not turn into the type of person that blogs the experience. In fact, if I remember correctly – I might have made a few snide comments about people who turn their lives into one big rollicking frolicking wedding planning machine. I may have even swore that I would never torture my colleagues with the details of my wedding (colors, flowers, cake toppers…oh my). And yet, here I am. My excuse for this post is that as a marketing and PR Read more [...]

With more than 200 million users on Twitter, it has become increasingly difficult for people and brands to break through the noise that exists between them and their target audience on this medium. While Twitter may not have a ‘groups’ functionally like LinkedIn or Facebook, communities across the platform are able to directly engage and collaborate with each other through regular Twitter chats. Similar to other types of online chats and forums, a Twitter chat involves a group of online Read more [...]

Stressed, but Not for Long

by Pat Gotham on August 18, 2011

I noticed quickly in starting at a New York PR agency that multi-tasking isn’t an optional activity. It’s mandatory. E-mails never seem to stop filling up your inbox. Project deadlines sneak up on you. Meetings run long, which puts you behind. All of that doesn’t even begin to account for your personal life, complete with your personal e-mail account, keeping up with friends and family, romantic relationships, health issues, etc. You have to learn how to balance it all, which is an important Read more [...]

While mayor-ship of the Affect offices is certainly quite hotly contested, I can only imagine the competition that will now ensue to become Mayor of The White House. You heard it right – the White House today announced they’ve joined Foursquare, letting you keep track of where the President last “checked-in”, and allowing users to battle for the coveted Mayor title at various White House events. The White House’s move to join Foursquare is an interesting one, and businesses interested Read more [...]

Every once in awhile, media companies pull down the shades and give tips to public relation professionals on how to pitch their journalists. Lets face it; PR folks love this because it gives us an opportunity to refresh our strategy with the outlet. And this refresh can lead to new hits for our clients. What’s not to love about that? PR Newser recently refreshed their tips, which range from updating your media list to telling your clients “No” when pitching to certain outlets, if the pitch Read more [...]

As everyone in the industry knows, making your clients stand out from the crowd is vital in helping them achieve their PR and marketing goals. At times, this can be much easier said than done, but it’s our job to continue looking for ways to make this happen.  I came across a company this week that’s running a campaign to generate buzz through a way no one has done before – by sponsoring the White House. Australian laundry detergent brand, Vanish NapiSan, is attempting to become the official Read more [...]

Happy Friday everyone! There were a couple instances this week that brought be back to my PR 101 days. We often forget many of the simple PR principles after so many years of simultaneously navigating the worlds of media and clients. I found these reminders both jarring and refreshing, so I thought I would share them with you all: Don’t Over-handle Your Spokespeople: We’re so used to be tasked with ensuring that our spokespeople stay on message and don’t go off the rails. The problem is Read more [...]

Looking for an apartment in New York City is no easy task. With my intern housing ending in mid-August, I had to look for a place to live. In college I could get away with attending a Renter’s Fair at school to find a rental property. Now in a big city with a lot more options, the task became much more difficult. At first, my roommate and I didn’t want to use a real estate broker. We saw it as someone who we would end up paying to do a job we could do on our own and didn’t see the value. We Read more [...]